Monday, May 12

🌟 Today’s Highlights:

• Threads is testing Spoiler Tags and more

• Reddit is doing more human checks to catch AI bots

• The new lead funnel helping 40+ B2B brands

• 📊 Stat of the Day: Pinterest added 17 million more monthly active users in Q1, up to 570 million MAU. (Source: Pinterest)

• 💡 Today’s Insight: Average ad strength in Google Ads is better than Excellent

😬 The Leads Aren’t the Problem…

My team has been working with 40+ B2B brands on a new lead funnel... one that doesn’t just generate leads but actually warms them up and turns them into real conversations.

The results?

💬 “This has directly lead to $100,000+ in revenue for us in just a few months” – Agency Owner

💰 “We are booking 3-5 qualified calls a week” – Enterprise Director of Demand Gen

If you want to bring in more leads (and actually convert them), let’s talk.

👉 See If It’s a Fit Here

💡 Today’s Insight 💡

Average ad strength in Google Ads is better than Excellent

🗞 TL;DR - Recently, there’s been a hot debate in PPC about whether ad strength is a metric worth measuring or optimizing for. And while Google says ad strength doesn’t directly influence ad serving eligibility, it’s often treated as a proxy for ad quality. But here’s the secret: studies show that you actually don’t want your ads to rank as Excellent.

💡 Insight - Let’s recap: Google’s ad strength metric is designed to guide advertisers to make higher-quality ads. Ads are rated from Poor to Excellent and Google says advertisers who use their recommendations to improve their ad strength from Poor to Excellent see an average 12% increase in conversions.

That said, in Search Engine Land’s recent study, ads with Poor and Excellent ratings tend to perform worse, while those rated Average or Good do better. So, here are their expert recommendations:

• Avoid Poor ad strength to ensure better performance

• Don’t chase Excellent ad strength as it likely compromises ad relevance

• Pin headlines when necessary to maintain ad relevance

• Utilize dynamic keyword and location insertion to keep ads relevant to users

But at the end of the day, test it yourself! Use Google’s recommendations alongside your own guidelines based on real-world results.

⚡️ Today’s Headlines ⚡️

🏷️ Threads is testing Spoiler Tags and Account Status elements. The ‘spoiler tags’ feature blacks out texts for spoilers. Account Status is a way to find out if you’ve posted something against Community Standards.

🏆 Want my 9-figure Facebook ads playbook? I break down exactly how I’m finding success on Facebook ads this month, on Spotify, Apple, or YouTube →

🧍 Reddit is adding more human checks to spot AI profiles. The checks are in reaction to a recent AI experiment from the University of Zurich that unleashed a test to see if AI bot profiles could sway people’s opinions on the app.

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🎥 Meta’s Edits app added more new updates. The five new updates include 50 additional dynamic text animations, more filters, safe zone and alignment guides, a timeframe frame rate selector, and auto-generated captions.

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