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- Monday, May 11
What’s the marketing equivalent of “April showers bring May flowers?” 🤔
April stress brings May success? 😅
🧐 You know your ICP, but can you find them?
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⚡️ Today’s Headlines ⚡️
📺 LinkedIn is partnering with Amazon Ads. The collaboration will enable connected TV advertisers to purchase LinkedIn ads via Amazon’s direct service marketplace, providing access to a new professional audience.
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🦾 Meta is adding AI support for SMBs and rural companies. The support is in the form of two new initiatives: a new incubator program on AI for regional communities and Meta’s first Community Accelerator event of the year.
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📝 Threads added new posting options & animated mini stickers. The two new tools aim to encourage posting behavior with automated separation of longer text blocks into multiple Threads posts and animated stickers to make posts stand out in-stream.
😮 The Marketing Channel You've Probably Slept On:
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💡 Today’s Insight 💡
🗞 TL;DR - According to TikTok’s North America director of beauty, wellness, and personal care, 77% of interested shoppers on TikTok search for more info about a relevant product after seeing affiliate content in stream. Social Media Today emphasizes how TikTok has evolved from an entertainment platform into a full-funnel commerce engine.
💡 Insight - The research found that users (especially younger audiences) view creator recommendations as more authentic and trustworthy than traditional ads. Affiliate links work because they feel like a natural extension of the content experience rather than a disruptive sales pitch.
The article highlights that creator trust is now a major conversion driver. Users are more likely to act when products are demonstrated in realistic, relatable contexts, particularly when creators explain how they use the product or why it solves a problem.
Brands should treat creators as conversion channels and focus on building long-term creator partnerships. Recurring creator endorsements with authentic, honest content feel more credible than one-off heavily branded sponsorships.
Another key takeaway: TikTok shopping behavior is often impulse-driven. Short-form videos compress discovery, validation, and conversion into a single session, making frictionless affiliate experiences especially effective.
For brands, this means affiliate partnerships are now a core part of social commerce strategy. The brands that win will combine creator trust, seamless commerce, and low-friction buying experiences.
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3️⃣ For DTC BRANDS - who are tired of wasting money on influencer campaigns that flop, get my friend Josh’s ‘Successful Influencer Partnership Paybook’ while signing up for his newsletter, here!
🙇 How Can I Help You This Week?
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