Monday, March 9

🌟 Today’s Highlights:

• X is testing a new ad format that connects posts with products

• OpenAI is backing away from its plans to put checkout in ChatGPT

• Here’s how to identify how much money you’re wasting on martech

• 📊 Stat of the Day: Nearly one in five sources in Google’s AI answers now comes from Google itself. (Source: SE Ranking)

• 💡 Today’s Insight: Why you should invest in creating original content

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⚡️ Today’s Headlines ⚡️

💰 X is testing a new ad format that connects posts with products. The new format inserts a recommendation directly underneath a post that references the company or its products.

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🛍️ Bing Search is testing a ‘Go to Shopping’ button. The button is instead of the typical narrower shopping section that shows shopping results with a ‘see all’ expansion, and redirects to the Shopping tab.

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🛒 OpenAI has changed its big ChatGPT Instant Checkout plan. The AI leader is backing away from putting checkout directly inside ChatGPT and will instead move purchases to retailer apps that connect to ChatGPT.

🤖 Smarter Marketing With Algorithms. Stay ahead of the algorithm. Get practical insights, growth tactics, and AI-driven marketing strategies delivered straight to your inbox with the Algomizer Newsletter. Subscribe free.

💡 Today’s Insight 💡

Why you should invest in creating original content

🗞 TL;DR - Only 56% of social media user say brands do a good job of producing truly original content, according to Sprout Social’s 2026 Social Media Content Strategy Report. So, why aren’t marketers hopping on this huge area of opportunity? We’ve broken down Sprout’s reasons why you should care about creating organic content and how to break away from trends’ chokehold on brands.

💡 Insight - What is original content anyways? According to Sprout, it’s “an umbrella term for social posts that aren’t reliant on real-time trends, viral memes or visual aesthetics.” The best original content is highly entertaining, educational, or both. Audiences don’t need prior internet lore knowledge to get it, it just makes you feel something.

Why should you care? Algorithms are tough to beat and brands are struggling to reach audiences more than ever. Original content can rise above AI slop and play to niche audience preferences. Plus, it’s a safe way to boost your brand and avoid logistical challenges that often come with trend following (like copyright gray areas).

How can you break away from the trend of trends and build your original content muscle? Find the stories only your brand can tell. Ask, “if my brand’s logo was covered up in this content, would anyone know it’s us? How?”

Carve out time and space for finding and sharing inspiration. Truly original content can’t be copied, so try looking outside your brand’s algorithm for inspiration. At the end of the day, content should be creative, so do whatever you need for your team to get the creative juices flowing.

Constantly review audience insights. Feeds are deeply siloed, so you can’t rely on just scrolling your feeds to understand what your audience wants to see. Consult social intelligence insights and take a customer-centric approach to your content.

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