Monday, March 31

🌟 Today’s Highlights:

• Instagram’s getting in-feed reposts

• Google settled a $100M AdWords billing dispute

• Instead of paying high recruiter fees for your next hire, try this

• 📊 Stat of the Day: 20% of users were more emotionally engaged with content they saw on a platform they viewed as positive and spent an average of 15% more time looking at ads on that platform. (Source: Pinterest and MAGNA)

• 💡 Today’s Insight: Does early engagement boost Instagram reach?

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💡 Today’s Insight 💡

Does early engagement boost Instagram reach?

🗞 TL;DR - The average Instagram post only reaches about 32% of an account’s followers, so it may feel like your content is stuck in a black hole of low engagement. You may be wondering if you’ve been shadowbanned or downgraded by the algorithm, but the truth is, you might want to lean into getting users to engage with your content as soon as it’s posted.

💡 Insight - Social media scheduling platform Buffer ran a 2-week test to study whether or not early engagement – aka high engagement in the first hour – on a post would boost its overall reach and the results found… early engagement does indeed help.

The test found that after just a week of posts with high engagement in the first live hour, new posts reached more non-followers than they did prior. Overall, the posts after high early engagement reached nearly 3x more people than before early engagement and the engagement rate after the first hour was 4.5x higher.

So, what does this mean? Early engagement matters. Posts with high engagement in the first hour consistently outperform those without.

Also, the algorithm rewards interaction by prioritizing those posts more to non-followers. And non-followers are key to helping you tap into new audiences. Early engagement is a significant driver into how your brand can grow on social media.

⚡️ Today’s Headlines ⚡️

💰 X is now owned by xAI. The implications of the deal on users and brands isn’t quite clear yet, but Elon Musk claims that it will blend “xAI’s advanced AI capability and expertise with X’s massive reach.”

🤝 Let’s make a deal? If you take 5 seconds to follow me here… I’ll share impactful & funny marketing content. Then, if you don’t absolutely love the content within 30 days, you can comment something nasty on the post. Deal? You do you your end here!

🔄 Instagram is adding in-feed Reposts. Currently, the only way to reshare content is via Instagram Stories, but this new feature will allow content to be amplified on the feeds of those who repost the Reel or post.

👟 Nike's 'Just Do It' campaign that catapulted their business to massive growth was put together by an amazing agency. Match with your amazing growth agency in 60 seconds here →

🧑‍⚖️ Google settled a 14-year $100M legal battle over AdWords billing practices. The lawsuit centered on allegations that Google manipulated AdWords between 2004-2012 by artificially reducing advertiser discounts and distributing ads beyond advertisers’ designated geo locations.

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