Monday, March 24

🌟 Today’s Highlights:

• Threads really wants to highlight topic tags with its new updates

• LinkedIn got a Calendly integration for profile CTAs

• Your company could be featured in this newsletter

• 📊 Stat of the Day: X is the 12th most popular social network based on the number of monthly active users. (Source: Sprout Social)

• 💡 Today’s Insight: How to level up your social media writing skills

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💡 Today’s Insight 💡

How to level up your social media writing skills

🗞 TL;DR - An underrated skill in social media marketing is landing the perfect writing. Understanding the nuances of each platform and adapting a brand’s tone and voice is a key to creating a social post that hits all the marks. If you’re struggling to land the right writing or you’ve just got a case of the classic writer’s block, we’ve got a few ideas to help you get to the next level of social writing.

💡 Insight - First, get to know what copy works on each platform your brand is on. Start to understand platform nuances – like how LinkedIn prioritizes educational, professional content while TikTok is more casual and fun.

Define the purpose of your post and why the reader should care. Too many times brands write post copy that sounds self-indulgent and hyperbolic. Get to the root of what you’re trying to relay and make sure it shows the reader why they should care. It also doesn’t hurt to simplify your writing and talk like a human.

Think about how the reader is visualizing your post. Make sure post copy enhances any imagery that’s used in the post. Get creative with line breaks and emojis to keep the reader moving through the post. But whatever you do, make sure the copy you’re writing is accessible to anyone reading with a screenreader or low-vision.

Lastly, if you’ve got writer’s block, lean on AI solutions to save time, start you off with a rough draft or outline, and get new ideas. You should always provide your own human touch to the posts, but starting with emerging tech tools is a benefit we should all be leaning on these days.

⚡️ Today’s Headlines ⚡️

✨ Meta added a bunch of new AI-powered ad tools. Ad buyers on Facebook and Instagram can now use AI models like Andromeda to access new tool upgrades to Advantage+ catalog ads and more.

☎️ If You Want More Sales Calls… you 100% have to listen to this week's episode of 'The @MarketingMax Show' on Spotify, Apple, or YouTube.

🧵 Threads added topic tags on profiles, reply controls, and video updates. Topic tags also got an upgrade at the post level, with users able to highlight topics of interest in the post composer.

🙏🏼 Want More Leads? The cost of my lead gen service is going up on April 1st by 42.8%… What is it? Basically, my team and I will bring you leads, send the qualified ones to your sales team, and warm up the rest... so when they’re ready to buy, they show up on our calendar pre-sold 👉🏼 Fix your dry pipeline here!

📅 LinkedIn added a Calendly integration for Profile CTAs. The feature, which is only available to LinkedIn Premium members, enables easy meeting registrations via your LinkedIn profile.

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