Monday, March 2

🌟 Today’s Highlights:

• X added two new aspect ratio options for ads

• TikTok might be the new Walmart

• Get rid of messy voice-to-text once and for all

• 📊 Stat of the Day: 64% of marketers expect a reduced use of traditional search engines like Google in the next 2-3 years (Source: Stacked Marketer)

• 💡 Today’s Insight: How ChatGPT uses SEO to drive growth and revenue

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⚡️ Today’s Headlines ⚡️

📸 X added two new aspect ratio formats for its in-stream ads. The app now offers 4:5 and 2:3 displays within posts, giving marketers more options for their promotions.

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⚖️ Meta is taking legal action against celebrity bait schemes, or scams that use images of public figures to trick people into engaging with ads. Meta is currently filing lawsuits against three major scam groups to combat this issue.

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👀 TikTok is on track to outrank Walmart as a top retailer. The app is projected to command 15% of the global marketplace share by 2030, enough to push Walmart out of the top four.

💡 Today’s Insight 💡

How ChatGPT uses SEO to drive growth and revenue

🗞 TL;DR - Don’t retire search engine optimization from your growth strategy quite yet. Despite the rumors that LLMs will be the death of SEO, big-name generative search engines are successfully scaling organic content through traditional tactics.

💡 Insight - Through an in-depth audit, Search Engine Land showed how ChatGPT, Perplexity, and Claude are progressing with SEO, and how GPT’s strategy in particular is really paying off.

The numbers: ChatGPT leads the charge with 76.5M monthly visits, a projected $92M in annual revenue at a 0.5% conversion rate and a $20 price point, and a 15,200% ROI on an estimated $600K SEO investment.

Claude and Perplexity lag in monthly visits, with 908,000 and 1.7M, and an ROI of 82-240%, respectively. 

Eyes on ChatGPT: ChatGPT is currently miles ahead of its competitors in the SEO rat race because the team recognizes that searching for answers remains a deeply human instinct. As a result, OpenAI is expanding its search behavior and increasing Google searches in certain use cases. 

SEO’s nine lives: If you needed further proof of OpenAI’s commitment to driving growth through search engine optimization, the company opened up two positions for SEO-focused content strategists last year (at a whopping $400,000/year salary 😮‍💨). This tells us that ChatGPT is building SEO into its foundation and is continuing to invest in it. 

As the search landscape continues to evolve, increasing your website’s ability to be found through SEO is actually becoming more important, not less. Who would have thought?

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