Monday, March 16

🌟 Today’s Highlights:

• LinkedIn updated its Feed algorithm with AI ranking

• Facebook added AI-powered updates to Marketplace

• Here’s how to get UGC at scale

• 📊 Stat of the Day: Only 15% of pages retrieved by ChatGPT appear in final answers. (Source: AirOps)

• 💡 Today’s Insight: LinkedIn’s tips on optimizing post content for AI chatbots

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⚡️ Today’s Headlines ⚡️

✨ LinkedIn updated its Feed algorithm. The social network reversed the architecture of its feed algorithm using more advanced AI systems to decide what users are shown and how content is ranked in-stream.

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🛒 Facebook added AI-powered updates to Marketplace. The new AI features are designed to make it easier to list items with relevant details. The platform also added shipping labels, AI auto replies to buyers, and AI-generated seller profiles.

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🤖 LinkedIn is testing a new AI-powered interview screening. The new feature enables hirers to invite top applicants to complete an audio or video screening call with an AI interviewer as a first step of the interview process.

💡 Today’s Insight 💡

LinkedIn’s tips on optimizing post content for AI chatbots

🗞 TL;DR - LinkedIn is now a leading information source for AI chatbots, which means the platform is a huge area of opportunity for marketers right now. If you’re wondering how to use the app to maximize your potential to appear in AI answers, LinkedIn just published a new guide and we’ve got the highlights below.

💡 Insight - The TL;DR is… “frequently craft and share high-quality, insightful content that showcases your expertise or firsthand experience through unique angles, data, and information about your industry, brand, products, and services.”

Long-form articles, newsletters, and posts account for roughly 60% of LinkedIn content citations, while posts account for about 40%. Publishing detailed articles can improve discoverability by around 10% vs just posts alone.

LinkedIn said users should aim to post long-form articles that are between 800 and 1,200 words to maximize opportunities to be referenced in AI answers. They also add, “Publishing authentic content, rather than fully AI-generated text, can also help you avoid being flagged or blocked from indexing.”

Lastly, LinkedIn notes that actionable advice (like ranked lists and clear steps) is more powerful, and following the journalistic pyramid approach to content is a good place to start.

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