- Growth Daily
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- Monday, June 9
Anyone catch the Tony Awards last night? Or are we the only theater kids here? 😅
🌟 Today’s Highlights:
Google Search Console Discover has had a bug since June 5
Collaborating on IG with a larger account has a catch
Here’s the secret to 2x-ing your output
📊 Stat of the Day: Nearly half of publishers have seen an increase in social referral traffic since January 2024. (Source: Digiday)
💡 Today’s Insight: Are skippable ads that different than non-skippable ads?
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💡 Today’s Insight 💡
🗞 TL;DR - Snapchat just published a new report looking at the overall effectiveness of skippable vs non-skippable ads and how users respond to each. Turns out, skippable ads might not be as bad as you might think.
💡 Insight - Here’s what the study found:
The first two seconds of an ad are key, so branding should be upfront from second zero. Non-skippable ads drive slightly better recall overall, but both follow a similar attention curve.
Metrics such as brand preference and interest were more positively impacted when combining skippable and non-skippable formats compared to a single ad format. (Of course, Snap is going to say this so you spend more on a broader ad approach.) Looking at the data, non-skippable ads lead to better recall if you had to choose just one.
While it might be specific to just Snap users, 81% of viewers globally said “they liked that they weren’t forced to watch the full ad.” That should be taken with a huge grain of salt based on your ad platform and your campaign itself.
⚡️ Today’s Headlines ⚡️
🎞️ Instagram set a limit of 20 trial Reels per day. Once you hit your limit of trial Reels posted, you’ll need to wait up to 24 hours to start using trial Reels again.
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🪲 Google Search Console Discover has a bug. If you’ve noticed your Discover report showing a huge drop in impressions and clicks, it might be part of a platform-wide bug since June 5.
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🤝 Collaborating with a larger account on IG matters… kinda. According to IG CEO Adam Mosseri, doing an official collab post with a larger account that has more followers can increase your post/profile reach, but only if the larger account initiates the collab.
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