Monday, June 30

🌟 Today’s Highlights:

• Threads expanded Spoiler Tags to image and videos

• TikTok launched its own version of IG’s Broadcast Channels

• I’m giving away my custom UGC brief builder

• 📊 Stat of the Day: 75% of Snapchat users say they consider creator recommendations on social as trustworthy as those from friends and family, 1.8x greater than non-Snapchatters. (Source: Snap)

• 💡 Today’s Insight: Practical use cases for Google Search Console’s URL inspection tool

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⚡️ Today’s Headlines ⚡️

🫣 Threads expanded Spoiler Tags feature to image & videos. Users can now hide both text and media content behind a virtual screen to protect users from potentially sensitive information.

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📣 TikTok launched Bulletin Boards for Broadcast Messaging. Brands and creators can not share message updates with their audience in the app in TikTok’s variation of IG’s Broadcast Channels feature.

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🫥 Threads expanded its ‘Hidden Words’ setting. Users can now block even more unwanted discussions from their experience with an optional toggle to block offensive content and/or set their own custom terms and emojis to filter out of their Threads experience.

💡 Today’s Insight 💡

Google Search Console’s URL inspection tool: Practical use cases

🗞 TL;DR - The URL Inspection tool is an often underrated one that provides a direct line into how Google actually sees your page. It shows you if a page is indexed, how it was crawled, and what resources were blocked, among other useful elements. Search Engine Land rounded up the top practical uses of the tool, and we’ve got the summary for you below.

💡 Insight - Here’s how you can use Google Search Console’s URL inspection tool for SEO growth:

1. Check if a URL is indexed by Google. The “URL is on Google” result means it can show up, not that it definitely will show up. Look closer into the Page indexing section for the inspection report to understand more about how the URL is being used by Google.

2. Ask Google to index new and updated pages. The “Request Indexing” button lets you ask Google to recrawl a specific URL, which can be useful (but not guaranteed) for getting new pages or recently updated content into the index faster, especially after fixing critical issues or after an important launch.

3. See what Google sees. The tool doesn’t just tell you if a page is indexed, it shows how Googlebot renders and understands the page, which can be especially useful for JavaScript-heavy sites.

4. Run a live test to check real-time page status. The “Test Live URL” feature in Google Search Console lets you see how Googlebot interacts with your page right now, which can help you validate fixes or troubleshoot urgent issues with real-time feedback.

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