- Growth Daily
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- Monday, June 29
Reminder, it’s a short week here in the U.S. so prepare for OOO messages later this week! 🎆
🫥 Viewability tells you whether an ad can be seen
Attention metrics tell you whether it can make an impact.
There's a reason the world's largest media agencies and Fortune 500 brands use attention metrics to guide campaign decisions.
Adelaide's Agency Attention Playbook breaks down how to activate attention signals across planning and buying, with real examples of how they reduce waste and lift performance.
⚡️ Today’s Headlines ⚡️
🇺🇸 ChatGPT is the most popular AI tool in the U.S. The latest study from Pew Research shows that most people in the U.S. are using chatbots to assist with search, as opposed to image generation or for professional usage.
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💬 YouTube added AI-powered comment filtering. The new AI-powered tools help channel managers with video comments without having to individually scroll through every single reply.
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📞 WhatsApp now lets you reserve usernames. Users can share their profiles using usernames without disclosing their phone number, however you’ll still need a phone number to create an account.
😮 The Marketing Channel You've Probably Slept On:
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💡 Today’s Insight 💡
🗞 TL;DR - Hot take: buying Reddit engagement to win AI citations is the new link farm. Basically, it works today but not for probably not for long. Search Engine Journal recently highlighted how the hack works and why you might want to be weary of leaning on it too much.
💡 Insight - As ChatGPT, Perplexity, and other LLMs have historically cited Reddit discussions, some agencies have begun paying for tenured Reddit accounts, upvotes, and scripted conversations to artificially influence AI visibility.
If you’ve been around for awhile, you might be getting deja vu. It isn’t all too different from the early days of SEO, when brands bought backlinks through link farms to manipulate rankings. While these tactics may produce short-term gains, they're unlikely to last. AI companies have strong incentives to detect and discount coordinated or inauthentic content, just like how search engines eventually devalued link schemes.
More importantly, the article suggests marketers are solving the wrong problem. If AI models cite Reddit, it's often because brands haven't created content that adequately answers nuanced, experience-based questions. Rather than trying to hack Reddit, companies should identify the conversations where Reddit dominates and publish genuinely helpful content that fills those gaps.
So, while there’s truth to valuing Reddit as a solid opportunity to build AI trust, you don’t need to rush into it and game the system… unless you’re okay with a solution that might suddenly fall apart one day.
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🙇 How Can I Help You This Week?
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