Monday, June 22

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⚡️ Today’s Headlines ⚡️

✨ Pinterest launched AI-powered ad and shopping tools. The new updates include a new business assistant built into its Ads Manager, improved ad creation tools, and a new AI-powered ‘Ask Pinterest’ app to explore new ideas to bring into AI discovery.

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⏺️ Meta updated its livestream shopping tools. The new updates include an expansion of live video ads to Instagram (and launching globally on Facebook), new live Facebook shopping tools, and an expansion of its affiliate marketing partnerships.

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🇬🇧 OpenAI opened its ChatGPT Ads Manager beta to UK advertisers. The quiet expansion of its advertising infrastructure gives UK businesses early access to a self-self serve interface to create ad accounts and begin exploring campaign management tools.

💡 Today’s Insight 💡

The best brands on social media in 2026 (so far)

🗞 TL;DR - Sprout Social did a solid mid-year checkup on how brands are using social media this year and identifying the brands that are making users stop mid-scroll to share with friends, family, and colleagues. We’ve got the full highlights below and what you can learn from these top brands 👇

💡 Insight - Sprout’s analysis broke the top social-savvy brands into themes:

Employee-generated content. This year has been huge for this theme with 4 in 10 customers now reporting frequently discovering a product or service through employee-generated content. The best brands in this avenue include:

• AI content creation platform Slate who’s social team is made up of creators with personal brands who use their respective LinkedIn channels to post about the company’s culture and products

• The LA Public Library who uses their librarians to “edutain” on pop culture topics, events, and more

Third spaces and IRL experiences. A handful of brands are creating moving, celebratory, and whimsical experiences for their in-person attendees and translating them into social engagement. These best brands include:

• LA Metro x NathanialPOV who weaved together posts to highlight new train lines, tell stories about the people connected by LA public transit, and embrace creator partnerships, such as with NathanialPOV at Union Station, a creator known for his sax performances

• Creative operations brand Air bankrolled Boy Throb’s first-ever concert, capitalizing on the band’s 2M followers who are trying to prove they’re a real band to get one of their members’ a US visa

Timely moments and trends. Brands need to be fluent in online culture nowadays and understand when a trend is right for them to jump on (or not). Examples include:

• McDonald’s viral video that appeared to be a scene straight from the scary movie “Backrooms” dropped on the day of the film’s release but featuring its branded items

• IKEA constantly creates such timely content with recent examples jumping on Punch the Monkey, Taylor Swift’s Toy Story clouds, and Bridgerton’s bath scene

To see who made Sprout’s list of best social brands publishing truly original content and using social audience insights, check out the full post here.

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