Monday, June 2

🌟 Today’s Highlights:

• X launched a new secure Chat experience in beta

• YouTube launched side-by-side mid-roll ads

• Get your high-converting funnel in minutes (not hours)

• 📊 Stat of the Day: 83% of influencers post 4+ days a week on X vs just 31% on Bluesky. (Source: Pew Research Center)

• 💡 Today’s Insight: How to build B2B authority in the AI search era

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💡 Today’s Insight 💡

How to build B2B authority in the AI search era

🗞 TL;DR - B2B buying looks a little different than it used to. Not unlike B2C buying, B2B has been shaped by AI search with direct, synthesized answers. So, what can B2B marketers do about the shift in content? Optimize content for AI, build visibility, collaborate across channels, and create a dual human-AI workflow.

💡 Insight - Let’s break down what that actually looks like in tactical steps:

To optimize content for AI, marketers should aim for structure over clickbait. Instead of optimizing for SERP position, ensure that your content is:

• Logically formatted and easy to extract

• Enhanced with schema markup and FAQ blocks

• Written in a conversational tone that matches buyer queries

To build visibility, you should aim to move beyond Google to trusted channels like Reddit, Quora, LinkedIn, and YouTube. Instead of chasing reach, focus on relevance. Analyze high-intent topics in these forums and align your strategy accordingly.

B2B SEO is no longer in a silo. PR, content, and SEO teams should work in tandem to build authority by:

• Getting cited in industry publications

• Being mentioned in credible forums

• Contributing to trusted third-party platforms

Lastly, AI tools aren’t a substitute for expert-driven insights, but instead a collaborator. To stand out in AI search, your content needs to offer something original. Use AI to speed up your workflow, but keep the human touch for strategy and trust-building.

⚡️ Today’s Headlines ⚡️

💬 X launched a new Chat experience in beta. The reformation of its in-app messaging adds enhanced privacy to DMs with end-to-end encryption and passcode privacy.

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📺 YouTube launched side-by-side ads for Livestreams. The new mid-roll ads will be displayed on eligible CTV and web broadcasts, aiming to be less disruptive than traditional mid-roll ads.

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🤓 Google quietly released a guide for AI Max for Search. The implementation guide details how to enable advanced AI features in search campaigns for advertisers.

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