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- Monday, June 16
Any of you at Cannes Lions in France this week? If so, here’s your reminder to drink water, wear sunscreen, and, most importantly, have fun!
🌟 Today’s Highlights:
Pinterest is partnering with affiliate shopping app LTK
TikTok is rolling out new seller performance badges
Here’s how to copy Hailey Bieber’s creator machine
📊 Stat of the Day: 1 in 3 X users are talking about going back to school shopping and are 1.4x more likely to use social media to find products to purchase. (Source: X)
💡 Today’s Insight: Top actionable tips for the Google AI Mode era
🤑 Hailey Bieber’s $1B Micro-Creator Engine
In just 3 years, Hailey sold Rhode for $1 billion, with NO massive ad spend, NO retail distribution, and only three products.
Their secret? A relentless micro-creator machine:
250M+ TikTok posts
50,000 Instagram mentions (75% from micro-creators)
Imagine if you could apply that to your business. It’s impossible doing that manually on Google Sheets…
That’s why 100s of brands use Click Analytic to run influencer ops in one platform:
AI-powered creator discovery
Automated outreach & gifting
Real-time content & ROI tracking
Shopify integration to turn UGC into repeat sales
Ready to build your Rhode-style funnel? Book your free strategy call (and get +1 month free)
💡 Today’s Insight 💡
🗞 TL;DR - Google’s really starting to push its AI Mode in search, which means you should absolutely be optimizing for it. Search Engine Journal listed out their top 12 actionable tips, and we’ve summarized the top 5 takeaways for you below.
💡 Insight - Here are the top 5 tips to optimize for Google’s AI Mode:
Cultivate deep topical authority. Create a wealth of insightful content to become the most comprehensive and reliable source available in your space. Focus on explaining concepts, not just keywords!
Optimize your brand presence everywhere. Build a strong brand presence throughout all channels and invest in PR to expand your reach. Plus, make sure your content is discoverable across all platforms where AI models collect information.
Build a user-first experience. AI Mode is user-first with heavily personalized answers that integrate user behavior and preferences from other Google sources. If you always do what’s best for your users, you’ll be just fine.
Think outside the ‘search volume’ box. Search volume has long been the driver for SEO content, but that’s changing. AI Mode captures intent that the user didn’t explicitly express, so think about how real humans would explore related concepts.
Consider more than just text-based content. AI Mode synthesizes text, imagery, audio, and video in its responses. Make sure to optimize images with descriptive alt text and contextually relevant captions, create video content with clear transcripts, and explore audio formats like podcasts.
⚡️ Today’s Headlines ⚡️
👻 Snapchat rolled out new creator tools & updated analytics. The new features include the option to create videos from Snap Memories, the ability to automatically save public Stories to profiles, and updated metrics that provide more insight into performance.
🙌 Finally, web analytics built for eComm! Heatmap's new tool gives real-time data, behavioral, and attribution insights that actually make an impact. Get set up in just a few minutes, here!
🛍️ Pinterest is partnering with LTK to expand product listings. The new partnership with affiliate shopping platform LTK will allow the best-performing image posts from LTK to automatically cross-post to Pinterest.
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🪪 TikTok is rolling out new badges to highlight seller performance. The expanded badge system will highlight reputable sellers based on various qualifiers in the app including official shops, authorized sellers, gold star sellers, silver star sellers, and top brands.
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