Monday, July 28

🌟 Today’s Highlights:

• Amazon pulled out of Google Shopping ad auctions

• Google is testing AI-organized SERPs

• You could get an Oura ring just for signing up for a free product demo

• 📊 Stat of the Day: Roughly 2 in 5 shoppers (38%) say that the current stress of economic uncertainty is making them spend more. (Source: LendingTree)

• 💡 Today’s Insight: How Maximum Effort helped redeem Astronomer’s viral fail

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⚡️ Today’s Headlines ⚡️

✌️ Amazon pulled out of Google Shopping ad auctions. The move, which experts are calling “colossal and dramatic,” has significant implications for Alphabet’s ad revenue and retail advertisers worldwide.

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🎥 X might be bringing back Vine with AI. X CEO Elon Musk claimed that X is going to bring back the popular video sharing app Vine, but this time “in AI form” with no further details or dates.

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🔎 Google is testing AI-organized SERPs. The new AI-based Search experiment, “Web Guide,” will separate different angles of users’ queries into separate elements on the page.

💡 Today’s Insight 💡

How Maximum Effort helped redeem Astronomer’s viral fail

🗞 TL;DR - Unless you’ve been living under a rock, you’ve probably seen the cringeworthy video of Astronomer’s CEO and HR Head from the Coldplay concert a couple of weeks ago. But in a brilliant move spun by witty writing and quick thinking, the Ryan Reynolds-owned agency Maximum Effort responded to the viral fail with a video from temporary spokesperson Gwyneth Paltrow – Coldplay lead Chris Martin’s ex-wife.

💡 Insight - The latest statement from Astronomer helped reclaim the viral moment the company found itself in. While the internet was laughing at the company, making the moment into a meme and debating the ethics behind the moment, the company was hard at work. And the video statement goes to show what can happen when you don’t play it safe with your crisis response.

While the company did issue a brief immediate statement on the situation to mitigate PR madness, this latest move is an actual statement and position on the matter. Astronomer’s proving that they’re listening to audiences and are focused on creating value for their customers while also staying involved in the conversation.

What can brands take from this case study? This latest move worked so well because it was culturally relevant coupled with witty writing and a relatively quick turnaround (hard to imagine pinning down Gwyneth for a shoot in less than a week). Many brands won’t be able to take such measures simply for approval hierarchies that make it challenging to move quick and be bold.

If something big happens to your brand, responding with something equally as big can have advantages. Let your team members come to the table with wild ideas and give them the means to make it happen… you just might go viral for all the right reasons.

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