Monday, July 21

🌟 Today’s Highlights:

• Threads added image sharing to DMs

• Google is expanding its AI Mode button on Search’s homepage

• This is how to find elite video editors (that don’t break the bank)

• 📊 Stat of the Day: eCommerce brands achieved 7.55% ROAS improvement on Snapchat ads while most other platforms declined. (Source: Triple Whale)

• 💡 Today’s Insight: What OpenAI’s ChatGPT Agent means for businesses and SEO

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⚡️ Today’s Headlines ⚡️

🤳 Threads added image sharing in DMs. Users now have the ability to send photos in messages in-stream, providing another way to expand the context of private communications.

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🔎 Google is officially adding an AI Mode button to Search. The feature, which has been in test for about two months, addes the AI Mode button to Google’s homepage on the right side of the search box.

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✉️ Instagram expanded DM translation & scheduling tools for biz. Now, more businesses are able to access these options, which have been in development and testing for a few months.

💡 Today’s Insight 💡

What OpenAI’s ChatGPT Agent means for businesses and SEO

🗞 TL;DR - OpenAI just launched their ChatGPT general purpose agent which could very well be the most major change to online interactions since the introduction of mobile browsing. With such a major change, businesses (especially SEO-driven ones) can expect some impacts soon. Search Engine Journal outlined all the basic impacts, and we’ve listed the key takeaways below.

💡 Insight - What is ChatGPT agent in a nutshell? It’s a tool based on OpenAI’s Operator and Deep Search plus ChatGPT’s natural language capabilities. It can help users complete tasks like:

• browsing web pages and interacting with the on-page interface

• answering reasoning-based queries using text-based browsers

• execute actions through a terminal command-line interface

• utilize connectors to enable it to interact with third-party apps

Since this ChatGPT agent can now do work for users and handle complex tasks from start to finish, it’s now becoming vitally important for publishers, online businesses, and SEO leaders to make websites agentic AI-friendly.

Agentic AI responds well to structured on-page web elements including: headings, tables, forms with labeled input forms, product listings with consistent fields (ex. price, availability, name, label), authors/dates/headlines, and menus/filters.

Of course, it’ll take time for adoption of the tool to truly take effect… but sites that are optimized for AI agents will see the most gains as the tides shift toward agent-driven automation for online tasks.

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