Monday, July 13

⚠️ If You Don't Believe Your Data, Your Business Can't Grow

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⚡️ Today’s Headlines ⚡️

💬 Meta added new metrics to track business chatbot performance. The new Business Agent metrics include AI conversations (total number held by each agent), contact with intent to buy (number of accounts ready to make a purchase), and containment rate (percentage of conversations fully handled by an agent).

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🪦 OpenAI is discontinuing ChatGPT Atlas. The AI startup’s standalone desktop browser will be deprecated on August 9 and the browser’s AI features will move to the new ChatGPT desktop app.

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✨ Meta launched Muse Spark 1.1. The new multimodal reasoning AI model will offer a paid tier for developers and enable advanced AI use cases via improved reasoning and automation.

💡 Today’s Insight 💡

How to build a cross-network brand monitoring strategy on social

🗞 TL;DR - Conversations about your brand are happening across multiple platforms all at the same time, which is why it’s increasingly important to have a cross-network brand monitoring strategy in place to catch any changes in public perception. Sprout Social has tips on how to make this manageable and why you should care in the first place.

💡 Insight - Conversations about your brand now happen across social networks, forums, review sites, blogs, news outlets, podcasts, and AI-powered discovery channels, which is why a cross-network monitoring strategy is so essential.

Sprout distinguishes brand monitoring from traditional social monitoring. Social monitoring tracks direct mentions and comments on social platforms, while brand monitoring captures both tagged and untagged conversations across the broader web. This gives marketers a more complete picture of brand perception, emerging trends, and reputation risks before they escalate.

Here’s how you can start building your own cross-network brand monitoring strategy:

• Monitor beyond social media. Include Reddit, forums, review sites, blogs, podcasts, news coverage, and AI-driven mentions in your system in addition to your main social platforms.

• Track untagged brand mentions. Customers often discuss brands without using official handles.

• Measure sentiment alongside volume. A spike in mentions isn't meaningful without understanding whether the conversation is positive, neutral, or negative.

• Use monitoring as an early warning system. Use third-party monitoring systems and set alerts for sudden changes in conversation volume or sentiment to catch reputation issues early.

• Monitor competitors, too. Analyze competitor launches, messaging, and customer reactions to identify market opportunities.

• Turn insights into action. Feed recurring customer feedback into product development, content strategy, customer success, and campaign optimization.

• Look for advocates. Identify loyal customers already praising your brand and turn them into creator, testimonial, or UGC partners.

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