Monday, January 5

🌟 Today’s Highlights:

• Google’s testing a new button to replace AI Mode in Search

• Mosseri went on a 20-slide rant about AI’s impact on IG content

• This should be your MTA tool for 2026

• 📊 Stat of the Day: 61% of Gen Z online shoppers have used a tool powered by AI to help with a purchase they’ve made in the last year. (Source: PayPal)

• 💡 Today’s Insight: Idea starters for your 2026 content calendar

🧠 Spoiler Alert: MTA Isn’t Dead, You’ve Just Been Doing It Wrong

Most “multi-touch attribution” tools crumble under messy data. Luckily, I found one that doesn’t. It’s a game-changer, and I just knew I needed to share it with you all.

Attribution App rebuilt MTA from the ground up to actually work with your real payment data (Stripe, Shopify, HubSpot, Salesforce–you name it). What you get is attribution that finally matches your bank account.

And they’re offering free managed onboarding for the first 15 teams to book a call. Get started today →

⚡️ Today’s Headlines ⚡️

🧪 Google is replacing AI Mode in Search with a test. As users type their query, Google’s AI Mode may disappear and instead show a blue “Send” button in the search box.

🔎 HOW TO get found in ChatGPT & Google’s AI results: Hire my friends over at Ranked! These guys are almost too good to be true, but I use them across all my projects. Weekly AI-optimized blog posts, backlinks, & on-site SEO... fully done for you. starting at just $99/mo. 👉🏼 Start your free trial here!

🤔 Mosseri outlined the challenges of AI content. The commentary, from a recent text-only IG carousel post, explains the benefits of AI tools and how it will help content on the platform moving forward.

🤩 2026's New Innovative Marketing Strategy? While everyone is spraying & praying their cold emails get read, me & my clients are capturing the hottest prospects who are ready to buy today with Google Ads & nurturing the others with newsletters. If you want leads now and later, go here →

📉 Google’s latest core update has caused significant news declines. The December 2025 core update has finished rolling out and many news publishers worldwide (especially India) are seeing major declines in Google Search visibility.

💡 Today’s Insight 💡

Idea starters for your 2026 content calendar

🗞 TL;DR - Now that it’s officially 2026, it’s time to break out those content calendars! And if you haven’t drafted out yours yet, it’s not too late. Search Engine Journal pulled together all the big dates this year to lean on for your marketing efforts and content.

💡 Insight - Here are some of the key (U.S.-based) holidays and themes we’ll be leaning into each month for our content calendars:

January: resolutions and fresh starts, Dry January, Veganuary, Golden Globe Awards, Martin Luther King Jr. Day, Sundance Film Festival, Winter X Games

February: love and community, Black History Month, New York Fashion Week, Grammy Awards, Groundhog Day, Super Bowl LX, Valentine’s Day, Mardi Gras

March: beginning of spring, March Madness, Pi Day, Women’s History Month, start of Daylight Saving Time, Academy Awards, St. Patrick’s Day, Spring Equinox

April: April Fools’ Day, Earth Month/Day, Tax Day, Arbor Day

May: Asian Pacific American Heritage Month, Jewish American Heritage Month, National Nurses Week/Day, Kentucky Derby, Star Wars Day, Cinco De Mayo, Mother’s Day, PGA Championship, French Open, Memorial Day

June: beginning of summer, Great Outdoors Month, LGBTQ+ Pride Month, Caribbean-American Heritage Month, Tony Awards, Juneteenth, Father’s Day, Summer Solstice, Wimbledon

July: National Parks and Recreation Month, Independence Day, Tour de France, World Emoji Day, MLB All-Star Game, International Day of Friendship

August: Back to School Month, NFL pre-season begins, International Cat Day

September: beginning of fall, Hispanic Heritage Month, International Day of Charity, Labor Day, Patriot Day, September Equinox, World Tourism Day

October: pumpkin spice season, International Coffee Day, Columbus/Indigenous Peoples’ Day, Canadian Thanksgiving, Halloween

November: giving thanks and volunteering, Native American Heritage Month, Movember, Day of the Dead, Daylight Saving Time ends, STEM Day, Veterans Day, Thanksgiving, Black Friday, Cyber Monday

December: end of year and holidays, Nobel Prize Day, Winter Solstice, Boxing Day, New Year’s Eve

🙇 How I Can Help You This Week:

🤖 Not sure where to use AI in your business? Very few entrepreneurs I speak to have identified exactly where AI actually saves them the most time or money. I had Nathan audit my businesses, identify the highest-ROI AI automations, and build them end-to-end. We now save hours every week across onboarding, reporting, and client comms. See if you qualify for the same free strategy session with him here →

📳 Want more sales calls? My personal growth team builds the trust engine that warms leads up and books calls on autopilot. Get More Quality Leads Here →

Bonus:

📈 Weekly blogs + backlinks for $99/mo — this SEO team is my go-to for every project → 👉🏼 Start your free trial here

📈 Weekly blogs + backlinks for $99/mo — this SEO team is my go-to for every project → 👉🏼 Start your free trial here

📣 We are running some end-of-year promotions to advertise inside this newsletter, inlcuding guaranteed clicks and leads, here!