Monday, January 26

🌟 Today’s Highlights:

• Google added new updates to its Demand Gen campaigns

• X wants to make it easier for creators to run paid promotions

• This is how to find out where your link traffic is coming from

• 📊 Stat of the Day: 30% of U.S. newsletter creators report earning revenue from sales of products, services, or memberships. (Source: HubSpot)

• 💡 Today’s Insight: How to build a Reddit marketing strategy

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⚡️ Today’s Headlines ⚡️

💫 Google added new updates to its Demand Gen campaigns. The updates include data on brand searches stemming from a Google ad, scannable QR codes within YouTube videos on CTV, and improved hotel booking options from travel feeds.

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🏷️ X is experimenting with Paid Promotion tags. The new feature would make it easier for creators to run paid promotions within the X feed with a simple tagging option to indicate the partnership.

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🧪 Threads is experimenting with animated stickers in posts. The new option enables users to add GIF-style stickers to updates and will be displayed in animated form within the main feed (but would be more like an emoji than the current GIF attachment option).

💡 Today’s Insight 💡

How to build a Reddit marketing strategy

🗞 TL;DR - With over 116 million daily active users, Reddit has become a key site for product discovery, customer feedback, and authentic conversation, especially as social search grows in influence. Sprout Social outlined a tactical strategy for getting started on Reddit to tap into highly targeted reach, deep audience insight, and a chance to meet potential customers earlier in their journey.

💡 Insight - Here are Sprout Social’s 4 steps to building a Reddit marketing strategy:

1. Understand the Culture First
Reddit users reject overt selling and corporate spin. The platform rewards authentic participation such as sharing expertise, answering questions, and contributing without pushing products. To succeed, brands need to adopt platform norms, speak the community’s language, and contribute real value.

2. Start With Listening, Not Posting
Before creating content, identify relevant subreddits where your audience lives and monitor key conversations. This provides insights into customer sentiment, common questions, and trending topics you can later address or even build content around.

3. Build Credibility Over Time
Invest in a crawl-walk-run approach:

• Crawl: Research and listen.

• Walk: Begin engaging with comments and original content.

• Run: Host AMAs, scale engagement, or introduce Reddit-specific campaigns.

4. Balance Organic & Paid
Organic engagement builds trust and reputation. Paid Reddit ads help expand visibility within niche communities and reinforce your presence in conversations that matter most.

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