Monday, January 19

🌟 Today’s Highlights:

• ChatGPT ads are finally coming to life

• TikTok added more AI-powered tools for Shop merchants

• Here’s the secret recipe to getting low-cost qualified leads

• 📊 Stat of the Day: Spending on Google search ads rose 13% year over year in Q4 2025, up from 10% in Q3. (Source: Tinuiti)

• 💡 Today’s Insight: Why your entire team should understand social business intelligence

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⚡️ Today’s Headlines ⚡️

🧪 OpenAI is starting to test ChatGPT ads in the U.S. The ads will start testing in the coming weeks and will appear at the bottom of responses to users on the free and low-cost ChatGPT Go tiers, only when a sponsored product or service is relevant to the conversation.

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💡 Meta outlined its improved Reels recommendations. The new process uses user response surveys to better gauge which elements are driving interest and engagement, as opposed to the previous process of using likes, shares, and watch-time as indicators of interest.

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✨ TikTok added new AI-powered tools for TikTok Shop merchants. The new features include an AI fashion video maker, AI dubbing, a “List with AI” feature that converts basic product info into listings, and an updated CRM connection tool.

💡 Today’s Insight 💡

Why your entire team should understand social business intelligence

🗞 TL;DR - According to Sprout Social’s 2025 Impact of Social Report, “most leaders say social drives acquisition, loyalty, revenue, and ROI – but they aren’t confident in their team’s ability to tie social to those outcomes.” Sprout Social outlines how turning social media insights into social business intelligence can help your team unlock marketing opportunities.

💡 Insight - What is social business intelligence? It’s the combination of social listening and other social data sources, like influencer marketing tools and media monitoring platforms, used to understand how your brand stacks up on social.

Here are four ways to use social business intelligence across your org:

Trend predictions: Be proactive instead of reactive. By tapping into social intelligence, you can identify trends early, optimize content, and publish at the right time to capture high-intent search traffic that turns into conversions.

Consumer behavior: Understand the voice of the customer. Build a direct line to customer behavior, expectations and emotions at scale, and detecting sentiment shifts in real time.

Market intelligence: Inform product, market, and customer strategy. Analyze recurring themes in social conversations such as feature requests, competitor comparisons, or unmet needs to validate what to build next and what to deprioritize.

Competitive intelligence: Strengthen your brand’s market position. Use competitive intelligence to analyze your competitors’ messaging or product positioning, and determine how effective they are at winning over your shared audience.

In order to make social intelligence accessible across your org, rethink workflows, embed AI tools into data processing, and consider using a social analytics platform (like Sprout) to simplify and action data into insights.

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