Hey there,

If you’re in the Northern Hemisphere, there’s less than a month left until the sun sets after 5pm (for most of us). We’re almost there! 🌇

🧠 Stat Of The Day 🧠

Google’s new cookieless users are bringing in 30% less revenue. (Source: Raptive)

🤔 The Hard Truth

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⚡️Today’s Headlines⚡️

🧵 Here’s how Threads will integrate with the Fediverse

🔎 Your Local Services Google ad can appear in direct search results

📺 Netflix’s ad tier now has more than 23M MAUs

 🎥 TikTok claims that non-skippable video ads may hinder engagement

💰 Disney launched a beta program for first shoppable streaming ads

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🛠️ Things Worth Checking Out 🛠️

📅 AGENCY EVENT - If you're an agency owner, don’t miss my "3 Ways To Boost Agency Profitability" free event happening live next Friday! RSVP here.

📝 VERIFIED AGENCIES - Calling all agency owners! Are you looking for more qualified leads? Fill out this short form to see if you qualify for a Verified Agency listing on our new platform!

✂️ YOUTUBE SHORTS - YouTube added some new simplified tools to help you reformat your long-form content into Shorts without having to re-shoot or undergo significant editing. Give it a try.

⚙️ AI FOR MARKETING - Want to use AI tools to speed up your marketing processes but don’t know where to start? Try out this guide from Hootsuite on the top 25 AI marketing tools of 2024.

✨ Today’s Insight ✨

Do you need hashtags on LinkedIn anymore?

📰 TL;DR - It’s a hotly debated topic among experts, but Social Media Today investigated the topic with LinkedIn and reported on the history of how hashtags work on the platform.

💡 Insight - Hashtags are less important than time, relevant mentions, and other indicators included in the post. These other pieces of context, like the post’s text, visuals, and keywords are what the system uses to show your post to the most interested audiences.

If you’re going to use hashtags, you should only use relevant hashtags to maximize effectiveness. If you’re already covering keywords in the main text of the post, consider how hashtags might supplement the target topic.

And if you do want to use hashtags, make sure to use the search function to find relevant hashtags and gauge their usage. Also, stick to using 3-10 hashtags per post.

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