Monday, January 12

🌟 Today’s Highlights:

• Google added a new Universal Commerce Protocol for AI Mode checkout

• Google launched a Beta of PMax asset A/B testing

• You can use UGC to actually convert without all the heavy lifting

• 📊 Stat of the Day: 52% of business professionals worldwide say budget constraints are a primary challenge to adopting new technologies. (Source: Linux Foundation)

• 💡 Today’s Insight: Social media slang isn’t for every brand

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⚡️ Today’s Headlines ⚡️

📊 PayPal rolled out Transaction Graph Insights & Measurement. The new tools give advertisers and merchants a clearer, cross-merchant view of how people actually shop and purchase.

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🛒 Google announced a new AI Mode checkout protocol. The new Universal Commerce Protocol will power checkout within AI Mode, letting shoppers buy without leaving Google, and adds a new Business Agent that puts branded AI chat directly in Search results.

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🧪 Google’s new Beta adds A/B testing to Performance Max assets. The new Beta allows PMax advertisers to A/B test asset sets to compare two sets of assets while keeping “common assets” consistent across both versions.

💡 Today’s Insight 💡

Social media slang isn’t for every brand

🗞 TL;DR - If there’s anything we’ve learned by 2026, it’s that not every brand is going to be able to jump on every internet trend. That includes using certain phrases and slang. Before you make a tone-deaf move this year, check out what Sprout Social has to say about using internet slang appropriately for your brand and knowing when to let a moment pass by.

💡 Insight - As Sprout mentions, “Social media speeds up the rate of language evolution, changing the meaning of words and introducing new vocabulary overnight.” In recent years, dictionaries across the globe have chosen internet-savvy terms for their “word of the year” including “rizz” in 2023 alongside “aura” and “6-7” for 2025.

Why do so many marketers gravitate towards social media slang? Well, it’s basically FOMO. Everyone wants their brand to feel relevant and join in popular conversations, that using certain terms and words can feel like an easy entry point. But what many fail to remember is that using these terms cheaply or carelessly can trigger one of the internet’s least favorite term: cringe.

Instead, Sprout’s GM of Listening says, “Before deciding to use a slang word, marketers need to understand their brand and audience really well… if your brand doesn’t have that established identity and it doesn’t make sense for your industry, you risk alienating your audience or receiving backlash.”

Here’s what you should consider before you jump into any cultural conversation or use trendy words:

• Investigate what slang your audience users and cares about

• Understand the cultural context of the slang you’re thinking of using

• Tip-toe into internet slang through influencer collaborations vs posting on your own brand account

• Double check the timeliness of your terms and, often, act fast

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