Monday, February 9

🌟 Today’s Highlights:

• PMax is rolling out a beta for built-in A/B creative asset testing

• Google Ads added a diagnostics hub for data connections

• Here’s how to learn about AI without investing hours of time

• 📊 Stat of the Day: This year’s Super Bowl was the first for 40% of brands with ad spots. (Source: Joe Pompliano)

• 💡 Today’s Insight: Ad highlights from Super Bowl LX

✍️ What Are Your 2026 Professional Goals?

Now that we’re well into the new year, ask yourself: “What’s something new that I want to learn this year?”

If AI has been on your radar, start by checking out Superhuman AI. With over a million subscribers, this newsletter delivers:

• Daily AI news that matters for your specific career

• Step-by-step tutorials (plus real prompts and workflows) you can use immediately

• New AI tools tested and reviewed

If you have three minutes to spare every day, you have time for Superhuman AI.

Become an AI pro in 2026 →

⚡️ Today’s Headlines ⚡️

🧪 Google’s Performance Max supports built-in A/B creative asset testing. The new beta feature lets advertisers run structured A/B tests on creative assets within a single Performance Max asset group and advertisers can split traffic between two asset sets.

🙅🏻‍♂️ One channel doesn’t close B2B deals. Buyers need to see you everywhere. My team runs your lead gen ads, writes & sends your lead gen newsletters, posts your lead gen LinkedIn content, and more — for one flat fee, here →

💡 Google updated its Discover guidelines. The updated “Get on Discover” docs add page experience guidance and now names “clickbait” and “sensationalism” as tactics to avoid to artificially inflate engagement.

📣 Want to get featured in Forbes/WSJ/CNN? Get great placements in top media placements (and niche industry ones) with no up-front investment. Pay on results only! 👉🏼 Get Guaranteed Press Here

🩺 Google Ads launched a diagnostics hub for data connections. The new diagnostics tool in Data Manager helps advertisers spot data connection issues early and protect conversion tracking and campaign performance.

💡 Today’s Insight 💡

Ad highlights from Super Bowl LX

🗞 TL;DR - This year’s Super Bowl ads reflected a blend of emotional storytelling, entertainment, and technological advancement all attempting to meet the cultural and economic context of 2026. Advertisers splurged record prices (up to ~$10M for 30 seconds) to reach the ~127M viewers that tune in for the Big Game, making this arguably one of the most strategic ad slates in years. We’ve listed our top highlights and takeaways from this year’s spots below…

💡 Insight - Ads from this year’s SB cohort can be best summarized in three key creative trends:

❤️ Emotion & Nostalgia: Budweiser leaned into classic Americana with its Clydesdale and bald eagle narrative celebrating heritage, while other brands leaned into nostalgia like T-Mobile leaning into its 90s Backstreet Boys-fronted campaign.

🤣 Celebrities & Humor: Comedy and familiar faces dominated. From comedian and musician cameos to playful chaos (Bud Light with weddings gone wild, Pepsi co-opting Coke’s polar bears), humor remains a reliable attention hook.

🤖 AI Front & Center: Several tech brands made AI the star of their spots — from satire (Anthropic mocking rival AI’s ad integration) to product showcases (AI glasses, smart assistants) — signaling a cultural pivot where AI is as much a message as it is a medium.

So, what can growth marketers take from these $8M+ spots?

1. Double Down on Emotional Drivers – Ads that triggered nostalgia, pride, or warmth cut through noise. Emotional resonance can boost memorability long after the game’s over.

2. Leverage Cultural Moments – Super Bowl ads function like mini cultural events. Brands that aligned with broader narratives (e.g., tech anxiety, patriotism, escapism) earned conversations beyond the ad slot.

3. Balance Humor and Purpose – While laughter grabs attention, pairing it with a clear connection to your brand/product purpose makes the message “stick” with consumers.

4. Innovate with Emerging Media – AI’s heavy presence this year shows you can use emerging tech as part of the story — not just in production but conceptually — to spark buzz and media coverage.

🙇 How I Can Help You This Week:

🟣 Run your biz on Stripe? KeepMore wraps around your existing Stripe account to bring your credit processing fees to 0% by giving your currently active & future subscriptions the option to pay with ACH for no fee or with a credit card & they automatically add the fee Stripe charges you to their invoices. Stop paying Stripe processing fees here!

🤖 Not sure where to use AI in your business? Very few entrepreneurs I speak to have identified exactly where AI actually saves them the most time or money. I had Nathan audit my businesses, identify the highest-ROI AI automations, and build them end-to-end. We now save hours every week across onboarding, reporting, and client comms. See if you qualify for the same free strategy session with him here →

📳 Want more sales calls? My personal growth team builds the trust engine that warms leads up and books calls on autopilot. Get More Quality Leads Here →

Bonus:

📈 Weekly blogs + backlinks for $99/mo — this SEO team is my go-to for every project → 👉🏼 Start your free trial here

📣 Wanna get in front of 200,000 B2B decision makers? We’ve delivered hundreds of thousands of leads, clients, customers, & users. Get in touch here →