Good morning to all the early adopters who spent their first weekend with their Apple Vision Pro! What’s it like living in the future?

🧠 Stat Of The Day 🧠

Meta posted a 25% YoY increase in revenue in their latest earnings report with a 201% jump in net income YoY. (Source: Meta)

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🎉🎙 NEW EPISODE: How marketers should benchmark their metrics in 2024 with Databox’s new benchmarking tool… is now available on YouTube.

⚡️Today’s Headlines⚡️

🔎 Google rolled out updates to optimize AI-powered Search ads

👓 Apple Vision Pro users can create in Adobe’s Lightroom & Firefly AI

🤖 Meet Rufus, Amazon’s new AI-powered shopping assistant

👴🏻 Google retired its cache feature in search results

👻 Snapchat is pivoting itself as the ‘anti-social media’ platform

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🛠️ Things Worth Checking Out 🛠️

🍎 JOIN ME IN NYC - Ditch the guru overload and attend my upcoming Growth Hacking Summit on February 29th live in NYC with sessions focused on delivering real, applicable, & easy-to-implement Growth Hacks I guarantee you can use to grow your business faster ASAP. Limited Spots Available Here!

😃 INTERNET CULTURE - It’s been a great start to the year for memes. Need a recap? Here’s a cumulative list of all the memes from January.

💰 CREATORS - A new report from creator platform Kajabi found that 96% of online creators earn less than $100k/year. Dive into more of the report insights here.

✨ Today’s Insight ✨

Protect your business from ‘friendly fraud’

📰 TL;DR - “Friendly fraud,” also known as first-party fraud, is when customers file a fraud claim or charge-back even though they’re satisfied with a purchase. It’s often committed intentionally to get an item free or to retaliate against a business.

New research shows that 42% of Gen Z admit to engaging in friendly fraud, significantly more than any other generation.

💡 Insight - How can you protect your biz from friendly fraud? Here are a few tips:

• Have clear cancellation and return policies in place to prevent confusion

• Offer alternatives so that shoppers don’t immediately resort to filing charge-backs

• Respond to customer service disputes promptly and offer refunds or alternatives quickly

• Make sure to maintain detailed records of customer transactions to refute unfounded charge-back claims from card networks

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