Monday, February 26

Today's top marketing news, tips, & tools

We’re super excited today because, by the end of this week, we’ll be hanging in NYC with the top growth marketers in the biz (limited tix left)! Which brings us to wonder… what’s your favorite place to go in NYC?

🧠 Stat Of The Day 🧠

89% of Snapchat users say it’s important for creators to make it known that their content is sponsored by a brand. (Source: Snapchat and MAGNA)

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⚡️Today’s Headlines⚡️

📞 X is expanding audio and video calling features to all users

👷 Threads is testing drafts & the ability to take photos in-stream

🔓 Meta is giving more businesses access to Creator Marketplace

🏛️ The U.S. Supreme Court is deciding the future of online speech today

🚨 Check your Meta ads… there’s been another glitch causing higher ad prices

*Want to get in front of our audience of 100k Founders/Marketers? Start here

🛠️ Things Worth Checking Out 🛠️

📱 APP MARKETERS - TikTok published a new guide on how to market your app on the platform with new insights showing that TikTok users have higher retention rates compared to other channels.

👶 GEN ALPHA INFLUENCERS - The next generation of influencers are here… and they’re born between 2010 and 2014. Gen Alpha are already gaining popularity posting on family accounts run by their parents.

🛡️ B2B MARKETING - B2B companies are often extra protective of their privacy, which makes it hard for B2B marketers to navigate digital campaign performance tracking. LinkedIn’s new guide helps you navigate it.

Today’s Insight

How are major social media channels integrating generative AI?

📰 TL;DR - It feels like every week there’s either a new AI-enabled feature on each social media app or there’s an AI feature that’s being canned. If you’re also having a hard time keeping track, Social Media Today collected this comprehensive list of the current state of generative AI within the major social apps.

💡 Insight - Here’s the top level of the AI tools within the major social apps:

Facebook: AI post creation, generative AI text and image creation for ads, celebrity-inspired AI chatbots, AI Messenger assistant, AI stickers, and AI profile pictures

Instagram: AI image filters, background creation tools, AI creation and editing options

LinkedIn: AI post composer, AI InMail assistant, AI article summaries, AI profile-drafting tools, job ad suggestions

TikTok: AI profile images, AI effect tools, AI song generation, testing integrated chatbot experience & conversational search

X: Has its own chatbot “Grok” that will soon be able to create in-app updates

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