Monday, February 23

🌟 Today’s Highlights:

• X revamped its video player to be more engaging and user-friendly

• Threads posts can now be shared directly to IG Stories from the app

• I’m giving away warm referrals to a few of my favorite agencies

• 📊 Stat of the Day: 43% of ChatGPT’s background search queries (aka fan-outs) ran in English. (Source: Peec AI)

• 💡 Today’s Insight: Website content writing tips for B2B growth teams

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⚡️ Today’s Headlines ⚡️

🎥 X introduced a new immersive video player. This week’s update aims to make video consumption more engaging and user-friendly, especially on mobile devices, allowing users to expand videos to full screen with a single tap.

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🧵 Threads posts can now be shared to IG Stories directly from the app. The app has always allowed users to reshare anyone’s Threads posts to IG Stories, but now it’s allowing users to reshare posts without having to leave the Threads app.

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😬 A new survey shows 2/3 of consumers believe brands value new customers more than existing ones. That share rises to about 70% of customers who repurchase monthly, though nearly 7 in 10 brands say their budget is split evenly between retention and acquisition.

💡 Today’s Insight 💡

Website content writing tips for B2B growth teams

🗞 TL;DR - Website content writing for B2B is a strategic growth channel, not just copy on a page. It must inform, persuade, and convert business buyers by addressing real problems with logic, evidence, and clear ROI — and not just focus on features. HubSpot provides tactical tips on how to strengthen your B2B website content writing and common mistakes brands are making.

💡 Insight - HubSpot notes that, unlike B2C writing which often relies on emotional triggers, B2B content must prioritize logic, evidence, and long-term value. Here’s how B2B teams can prioritize this in content writing:

Start with a Strong Content Brief. Define goals, target personas, keywords, and page structure before writing. Alignment between SEO, strategy, and writing teams reduces rewrites and accelerates production.

Do Deep Competitor & Keyword Research. Analyze what top-ranking pages cover and identify gaps where you can deliver more complete, better structured answers. Use tools or assistants that surface competitor keyword opportunities to inform outlines.

Make Content Scannable & Valuable. Use short paragraphs, clear headings, bullet lists, and visuals — most visitors only read ~20–28% of a page. Front-load answers for humans and AI search and break complex ideas into digestible sections.

Write for Personas & Buying Stages. Tailor messaging by role (e.g., CTO vs. CFO) and segment content sections accordingly. Personalization (like smart CTAs) massively improves conversion rates.

Edit for Clarity & Precision. B2B writing often defaults to jargon. Instead, simplify without diluting accuracy and use revision cycles after a cooling-off period to catch unclear messaging.

Apply SEO & AEO Best Practices. Optimize meta titles, headers, and internal links. Structure content to answer queries directly for both search engines and AI/answer engines.

By structuring content for both search discoverability and buyer conversion, growth teams can turn their website into a revenue engine.

🙇 How Can I Help You This Week?

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