Monday, December 29

🌟 Today’s Highlights:

• Google Ads lowered its audience size limits

• X dropped a 2026 marketing calendar

• Here’s everything you need to launch ads that actually work

• 📊 Stat of the Day: Total referral sessions from all LLM platforms combined amount to only about 2% to 3% of the organic traffic Google alone delivers. (Source: Search Engine Land)

• 💡 Today’s Insight: Top 5 emotionally engaging holiday ads of 2025

🛠️ The Ad Creation Tool Performance Marketers Swear By

Endless back-and-forth between copy, design, and media buying eats up your time and budget.

CreativeOS gives you everything you need to launch ads that actually work. It’s more than just a template library; it’s your creative command center. Access 6,000+ proven ad templates, get AI-powered copy scores, align landing pages, and collaborate with your team in real time.

Stop wasting time reinventing the wheel. Start free for 3 days + 30% off your first month with code EMAILMAX →

⚡️ Today’s Headlines ⚡️

🤏 Google Ads lowered audience size limits. The reduction to just 100 active users across all networks and audience types aims to make it easier for advertisers of all sizes to use remarketing and customer list targeting.

🔎 HOW TO get found in ChatGPT & Google’s AI results: Hire my friends over at Ranked! These guys are almost too good to be true, but I use them across all my projects. Weekly AI-optimized blog posts, backlinks, & on-site SEO... fully done for you. starting at just $99/mo. 👉🏼 Start your free trial here!

🎊 LinkedIn released personalized ‘Year in Review’ summaries. The new Spotify-Wrapped-esque summaries provide users with an overview of their activity in the app throughout the year.

🔘 One QUICK Website Fix That Increases Revenue ASAP, now streaming on Apple, Spotify, & YouTube

📅 X published a 2026 marketing content calendar. The latest drop provides an interactive display of key dates and events throughout 2026 to provide guidance as to what’s happening each month in the new year.

💡 Today’s Insight 💡

Top 5 emotionally engaging holiday ads of 2025

🗞 TL;DR - The holiday season is a time for family, celebration, and crying over a sentimental commercial. Search Engine Journal gathered a list of the top 10 emotional holiday ads of this year based on DAIVID data as well as the strategic takeaway of why the ads work. We’ve listed out the top 5 for you below…

💡 Insight - Here’s this year’s top 5 emotionally-engaging holiday ads and the strategic takeaway for each of them:

1. Disney, Best Christmas Ever - A story where a young girl’s doodle magically comes to life after Santa mistakes it for a Christmas wish.
   Why it works: Emotional universality and a timeless well-told story that beats demographic targeting or segmentation.

2. Chevrolet, Memory Lane - A piece that leans into family history, shared rituals, and Americana with reflective nostalgia.
   Why it works: Products with long lifecycles (like automobiles) benefit from referencing the past to add emotional depth to the present.

3. Subaru Supports Charities Like Make-A-Wish When You Get a New Subaru - A charity-driven campaign that reinforces Subaru’s “Share the Love” brand identity.
   Why it works: Consistent authenticity helps brands avoid feeling opportunistic and helps audiences align social messaging with the brand’s long-term behavior.

4. Publix, Merry Birthday From Publix - A story blending two celebrations (Christmas and a birthday) into one heartfelt narrative focusing on family dynamics, cultural rituals, and everyday moments.
   Why it works: Small stories often outperform big concepts and provides audiences with relatability in addition to creativity.

5. Lego, Is It Play You’re Looking For? - An ad combining fantasy sequences with grounded holiday moments to appeal to both children and nostalgic adults.
   Why it works: Invites viewers into the story, celebrates creativity, and encourages emotional participation.

🙇 How I Can Help You This Week:

😤 Been burned by a marketing agency before? Same story I hear every week. That’s why this month I’m making warm introductions to agencies I’ve personally vetted & trust with my own money. Let me help you find the perfect agency 100% free here →

🤖 Not sure where to use AI in your business? Very few entrepreneurs I speak to have identified exactly where AI actually saves them the most time or money. I had Nathan audit my businesses, identify the highest-ROI AI automations, and build them end-to-end. We now save hours every week across onboarding, reporting, and client comms. See if you qualify for the same free strategy session with him here →

📳 Want more sales calls? My personal growth team builds the trust engine that warms leads up and books calls on autopilot. Get More Quality Leads Here →

Bonus:

📈 Weekly blogs + backlinks for $99/mo — this SEO team is my go-to for every project → 👉🏼 Start your free trial here

📈 Weekly blogs + backlinks for $99/mo — this SEO team is my go-to for every project → 👉🏼 Start your free trial here

📣 We are running some end-of-year promotions to advertise inside this newsletter, inlcuding guaranteed clicks and leads, here!