Monday, December 18

Today's top marketing news, tips, & tools

Hey there,

Prepare to get a lot of messages this week about checking back in after the holidays. ‘Tis the season for booking into January and out-of-office autoresponders.

🧠 Stat Of The Day 🧠

Every minute of the day, Instagram users send 694k Reels via DM. (Source: DOMO)

🚫 Avoid this UGC pitfall

Many brands waste time trying to hire influencers from marketplaces. This leads to inauthentic content that looks fake. To win at UGC, you need real content generated by real people who love your products.

Drop the age-old way to do seeding. In this exclusive document for Growth Daily readers, Saral reveals how you can get authentic UGC for your eCommerce brand by building a commission-only ambassador program. You will find email templates and real-world secrets that are working TODAY for some of the top brands in the space.

Saral’s team will help you build a custom influencer strategy tailored to your brand’s needs when you book a call today.

⚡️Today’s Headlines⚡️

✏️ Start a trending moment with Instagram’s new Stories templates

📱 Apple’s working on subscription discount bundle for developers

❤️ Instagram’s testing a feature to let you choose who sees your likes

 🙏 TikTok’s asking top ad firms to spend 50% more next year

😂 Need a laugh? Reminisce on this past year in memes

 🚨 New Podcast Episode Alert:

I recently interviewed Payman Tie on the launch of his new product Visme Forms.

Check out the latest episode of The @MarketingMax Show “Scaling to 25m SaaS Users & Launching Visme Forms” now streaming on Spotify & Apple & YouTube

🛠️ Things Worth Checking Out 🛠️

📝 NO BORING FORMS - Visme’s patent-pending solution turns data collection into an interactive joyride. Proven to 2X submission rates and cut CPA costs. Use code ‘GROWTH10’ for 10% off premium.

🤯 CASE STUDY - 200+ PR Backlinks in <40 Days!? See how One Little Web used one piece of data-driven content to get 200+ editorial links featured in TechCrunch, CNET, Mashable & Forbes! Watch now.

🎠 LINKEDIN CAROUSEL - LinkedIn carousels are an often untapped type of social content, but they can be super powerful. Buffer collected a list of 9+ ideas to try out the feature. Get some ideas.

🛍️ GEN Z SPENDING - Turns out, Gen Z doesn’t care about investment pieces, they just want a good deal. Which is exactly why dupes are gaining so much popularity these days. About those dupes…

*Want to get in front of 100k Founders/Marketers? Start here

Today’s Insight

📰 TL;DR - Social Media Today and The Creative Marketer published this infographic on how to work smarter with ChatGPT and teach it to write in your brand’s unique tone of voice.

💡 Insight - The secret: tell ChatGPT to write like a character!

Could be a fictional character, like Luke Skywalker, or could be a famous/notable person, like Andrew Huberman. The key is to identify what core parts of the character resonate with your brand.

The infographic breaks it all down into key categories – like ruler, creator, caregiver, lover, and more – alongside 100 characters that fit into each category. Take the character, add it to the prompt to ChatGPT, and adapt from there.

*Want to get in front of our audience? Start here

Did you learn something new from today's newsletter?

Login or Subscribe to participate in polls.

*Want to get in front of 100,000+ Founders & Marketers? Click here

Disclosure: Some things in this newsletter may be a sponsored post or Growth Daily LLC may be getting a small commission if you sign up / fill out their form or Growth Daily LLC might own a percent of the business. In particular, but not always, those sponsored or commissioned or owned posts might have an * in the subject headline.