Monday, December 15

🌟 Today’s Highlights:

• YouTube is making it easier for brands to partner with creators

• Google is rolling out a new Merchant Center video integration in PMax

• AI-powered pipelines can clean, unify, and activate your data in days

• 📊 Stat of the Day: 48% of podcast consumers in Great Britain prefer video podcasts to audio podcasts. (Source: YouGov)

• 💡 Today’s Insight: Microsoft Copilot use changes depending on device

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⚡️ Today’s Headlines ⚡️

🤝 YouTube’s new updates streamline sponsored content partnerships. The new updates include a new brand-initiated video linking process that aim to make it easier for brand partners to access relevant video info.

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📺 Google Ads quietly rolled out new Merchant Center videos for PMax. The new Performance Max video integration (in beta) lets advertisers pull video assets directly from Merchant Center.

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💬 WhatsApp is adding new messaging & AI creation features. The new features include missed call messages, emoji reactions during voice chat, improved AI image creation in-stream, and more.

💡 Today’s Insight 💡

Microsoft Copilot use changes depending on device

🗞 TL;DR - According to a new analysis from Microsoft of 37.5 million Copilot chats between January and September, how people use the AI agent depends on whether they’re using the assistant on mobile versus desktop. The research dove deeper into usage patterns across device types and time of day.

💡 Insight - Here’s what the report found:

• On mobile, Health and Fitness is the most common topic throughout the day with users seeking information and advice

• On desktop, Technology is the most common topic with work-related conversations rising during business hours

• Three distinct modes of interaction were found: the workday, the constant personal companion, and the introspective night

• Outside of business hours, there’s a shift toward more personal and reflective topics such as Religion and Philosophy

• A few other rises in niche topics include:

  • Work and Career overtaking Technology between 8am-5pm

  • Programming conversations are more common on weekdays

  • Gaming rises on weekends

  • Relationship conversations spike on Valentine’s Day

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