Monday, August 4

🌟 Today’s Highlights:

• TikTok might be getting new website visitor retargeting

• Meta ads are getting expanded third-party brand suitability measurement

• Here’s your video editing solution without spending an insane amount

• 📊 Stat of the Day: Over 70 million people now use Reddit’s internal search weekly. (Source: Reddit)

• 💡 Today’s Insight: When to use different Instagram post types

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⚡️ Today’s Headlines ⚡️

🕸️ TikTok is testing new website visitor retargeting options. The feature, which isn’t generally available yet, is called “Engaged Session” and is designed to help brands measure activity outside the app without the use of tracking pixels.

🎙️ Logan breaks down how to get 5X more ideal buyers to show up to your webinar on this week's 10 MINUTE MARKETER episode, now available on YouTube, Apple, or Spotify

🧪 YouTube is testing a new display of collaborators on clips. The new option will enable creators to add collaborators to the video title display in order to showcase a broader range of creators across its clips.

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🛡️ DoubleVerify is expanding brand suitability measurement across Meta ads. The third-party ad data verification helps brands assess the suitability of content around their ads to avoid unwanted association or non-aligned posts.

💡 Today’s Insight 💡

When to use different Instagram post types

🗞 TL;DR - If you truly want to create a social media plan that’s strategic, you’ve gotta make sure you’re using each of its elements where they fit best. So, while it’s fair to just throw everything into IG’s favorite child Reels (which now accounts for more than half of all time spent in the app), you shouldn’t knock other formats for specific uses.

💡 Insight - Here’s how you should be using each format of content to get the most engagement on Instagram:

Want to reach new audiences? Use Reels and Carousel posts. Meta reports that 61% of IG users say that Reels ads have led them to further consider a brand, product, or service.

Want to engage your followers? Try Carousels, Single Photos, and Stories. It’s an especially interesting time to try Carousels with IG providing metrics tracking on which individual posts in each Carousel your followers are liking.

Want to nurture your most loyal fans? Prioritize Lives and Channels. Channels, in particular, tap into the rising use of DMs and more direct engagement with followers, fostering trust and loyalty.

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