Monday, August 3

📧 PSA: The way you're writing B2B emails is costing you deals

Buyers scan, not read. And most B2B emails are written for how marketers hope people read, not how they actually do.

Jay Schwedelson is hosting a free session with Vende's Paul Slack on August 11th, covering subject-line formulas, scan-path tricks, and first-person CTAs that drive real opens and clicks. Leave with tactics you can test today.

📅 August 11 | 12PM CST | Free

👉 Grab your spot

⚡️ Today’s Headlines ⚡️

👻 Snapchat has a new HubSpot integration for lead gen ads. The partnership aims to help brands engage incremental Gen Z and millennial consumers by allowing advertisers to easily roll out native lead gen campaigns and automatically connect leads in HubSpot’s ecosystem.

🔎 Without Research, What is a Sales Call? Let uSERP analyze & drastically improve what prospects see about your company across search results, AI answers, and comparison pages here →

🇪🇺 EU will mandate labels on authentic-looking AI content starting August 2. Beginning yesterday, companies in the EU are required to stick a label on content that was AI-generated if it’s attempting to look authentic.

👋 I'm hosting a free LIVE training on Thursday about how you can easily 2X your qualified leads a month in just 5 minutes! If you need more prospects, this is by far the best opportunity in the game right now. Join me this Thursday, here!

🤖 OpenAI is building chatbot-native ads that launch AI agents. The new ChatGPT ad format, in test, seems to replace the traditional destination website with a conversational AI agent tailored to each business.

💡 Today’s Insight 💡

The new fundamentals of brand strategy for modern social media

🗞 TL;DR - Social media engagement has changed a lot over the past five years, but many brands still haven’t shifted. Social Media Today argues that traditional brand strategy built around rigid messaging, tightly controlled campaigns, and linear customer journeys is no longer effective in today’s landscape.

💡 Insight - In the article, Social Media Today focuses on a new brand strategy by Mondo Metrics founder Nick Cicero that emphasizes how association via consistent messaging can be a big driver of brand opportunity. According to Cicero, “The brands that will win are not just the ones with the most output, the fastest editors, or the best trend reflexes. They are the ones that understand the real unit of value in modern social is not the individual post. It is the recurring content property.”

Repeatable formats, recognizable packaging, consistent talent or premise, and structural familiarity will help an audience build a relationship with a brand and help build expectations of what those audiences will see.

The content strategy approach is broken down into four key elements:

• Territory: The broader themes or conversations your brand wants to consistently own

• Message: A clear core message that helps consumers relay the value of a brand’s offerings

• Format: A repeatable core idea that helps reinforce brand association and habitual engagement

• Hook: Something that ties all of the above together into a catchy hook to grab eyes

The article emphasizes that brands can no longer rely on controlling every interaction. Consumers increasingly discover brands through recommendations, creators, and algorithmic feeds rather than directly from branded channels. Success comes from orchestrating many authentic touchpoints instead of producing a single "perfect" campaign.

Ultimately, the goal is to create a flexible brand system that remains recognizable while adapting to different platforms, formats, and cultural moments.

🙇 How Can I Help You This Week?

😤 Been burned by a marketing agency before? Same story I hear every week. That’s why this month I’m making warm introductions to agencies I’ve personally vetted & trust with my own money. Let me help you find the perfect agency 100% free here →

🤖 Not sure where to use AI in your business? Very few entrepreneurs I speak to have identified exactly where AI actually saves them the most time or money. I had Nathan audit my businesses, identify the highest-ROI AI automations, and build them end-to-end. We now save hours every week across onboarding, reporting, and client comms. See if you qualify for the same free strategy session with him here →

📳 Want more sales calls? My personal growth team builds the trust engine that warms leads up and books calls on autopilot. Get More Quality Leads Here →

📣 Wanna get in front of 200,000 B2B decision makers? We’ve delivered hundreds of thousands of leads, clients, customers, & users. Get in touch here →