Monday, August 17

📈 UGC beats branded ads by 20%+

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⚡️ Today’s Headlines ⚡️

🔎 Gemini 3.7 Flash is rolling out in Google Search. This latest model makes AI Mode better at “following instructions” and “understanding your intent” as well as potentially helping “you get even more helpful responses.”

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🎥 Bluesky is beta testing better video support. With the new beta, users can upload videos up to 10 min long with uploads much faster than before and a more accurate upload progress indicator.

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🪟 Google Analytics added custom conversion attribution windows. The update now gives advertisers more flexibility over how conversions are attributed, allowing them to set custom lookback windows that better reflect their sales cycles.

💡 Today’s Insight 💡

Does ChatGPT already know who it’ll recommend before it searches?

🗞 TL;DR - It appears so. A new experiment in Search Engine Journal argues that ChatGPT may decide which brands to consider before it even searches the web. Check out the highlights of the experiment below…

💡 Insight - When users ask open-ended product or category questions, ChatGPT can generate its own search query containing brand names that the user never mentioned. In the author's testing, 21 of 27 conversations had brands inserted into the first search query before any search results were retrieved.

That creates two distinct AI-visibility challenges: First, get into ChatGPT's mental shortlist. Test the shortlist by asking your top category questions repeatedly and documenting which competitors appear before searching. In the author's dataset, brands named in ChatGPT's search queries appeared in the final answer 68.9% of the time, compared with just 2.1% for brands that were retrieved but not named in the query. The author cautions that these figures come from one account and should be treated as directional.

Second, win the citation once you're shortlisted. Of 3,554 retrieved pages analyzed, only 110 were cited. Pages with the strongest relevance to a specific claim and strong positioning within the retrieved results performed best. The article also warns against creating multiple overlapping pages targeting the same intent.

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