Monday, August 11

🌟 Today’s Highlights:

• X is overhauling its ad system with Grok AI

• IG’s Edits app got three new video features

• Here’s how to uncover all the leaks GA4 misses

• 📊 Stat of the Day: Pinterest is now up to 578 million monthly active users, up 8M from Q1. (Source: Pinterest)

• 💡 Today’s Insight: 8 emerging trends in content marketing

🥸 GA4 Is Lying to You (Kind Of)

If GA4 feels like a data dump, meet Heatmap.

The analytics tool built to make sense of it all. See where customers click, track revenue in real time, and uncover leaks GA4 misses.

No devs, no guesswork, just answers that grow sales.

⚡️ Today’s Headlines ⚡️

💪 X made a bunch of ad upgrades. The updates include advances to its ad targeting system with Grok AI, improved AI targeting and placement, as well as new ad formats like Dynamic Product Ads & Grok chatbot response ads.

🚀 Delegating changed the game for my business. Hiring a talented VA from OnlineJobs.ph was quick, easy, and seriously affordable. Stop drowning in tasks. Get started today!

🎥 Instagram’s Edits app has three new features. The new updates to the video editing app include a streamlined teleprompter command, sharing of unpublished drafts, and higher boosting of sound in clips.

📈 The most effective & affordable SEO agency on earth - These guys are almost too good to be true, but I use them for all my projects. Multiple blog posts and backlinks every week starting at just $99/mo! 👉🏼 Start your free trial here

⏹️ LinkedIn is scaling back its alternative news feed test. The test, which was only for select U.S. members, was accessible via top-of-feed “pills” to differentiate the main LinkedIn feed.

💡 Today’s Insight 💡

8 emerging trends in content marketing

🗞 TL;DR - Creating content has become increasingly accessible given the rise of AI. But simultaneously, content marketers have never been more strapped to create original, impactful content that stands apart from AI-generated mess. Search Engine Journal rounded up some of the top emerging trends in content marketing that CMOs should be aware of, and we’ve listed the highlights below.

💡 Insight - Here are the top 8 trends CMOs should be aware of:

1. Use AI to assist your teams and save time… but don’t replace your human writers or create AI-generated content off AI-generated content.

2. Write for semantic search. New user behavior favors semantically rich results that answer queries without users having to click through to learn more.

3. Create short-form videos. It’s not going away anytime soon, so continue to invest in video.

4. Optimize for voice and visual search discovery. Ensure content is written in a way consumers speak to provide the best user experience.

5. Create interactive experiences. Use first-party data to personalize future interactions and foster greater trust with your target audience.

6. Tap into micro-communities that align with your brand values. Developing user-generated & softer content initiatives can help elevate customer experiences.

7. Go beyond Google. While the search engine does still hold significant dominance in the search engine marketplace, social media and generative AI services are gaining traction. Multi-channel strategies can set brands up better for appearing in results.

8. Create a strategic budget. Get a firm understanding of what works well for your business and what doesn’t to strategically allocate resources towards what moves the needle.

⚔️ Your New Favorite Secret Weapons ⚔️

📳 Want more sales calls? We built the trust engine that warms leads up and books calls on autopilot. Get More Quality Leads & Calls Here →

🤯 Logan Breaks Down how to get 5X MORE IDEAL BUYERS to show up to your webinar on this week's episode, now available on YouTube, Apple, or Spotify

📈 Weekly blogs + backlinks for $99/mo — this SEO team is my go-to for every project → Start your free trial here

🙏🏼 Real-time analytics made for eComm — behavior, attribution, heatmaps, and more → Get set up in just a few minutes, here!