Monday, August 10

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⚡️ Today’s Headlines ⚡️

✏️ Microsoft Advertising added bulk editing for disapproved assets. Now, advertisers can appeal multiple disapproved text and image assets at once, reducing time spent resolving policy issues.

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💬 ChatGPT Ads rolled out oCPC campaigns, AAM, and product carousels. The latest updates are aimed at helping advertisers improve conversion tracking, automate campaign creation and scale ecommerce advertising.

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📊 Google Ads added dedicated reporting for new customer acquisition. Advertisers can now measure new customer acquisition without affecting bidding, replacing a reporting workaround.

💡 Today’s Insight 💡

How to batch a month of TikTok content in one day

🗞 TL;DR - TikTok rewards consistency, but that doesn’t mean you actually need to be filming a new video every day. Sprout Social outlines how you can plan, produce, and schedule 20 TikTok videos in one realistic workday and we’ve got the highlights for you below.

💡 Insight - First, start by mapping out a 30-day TikTok content calendar. Organize them into content pillars that give each post a strategic purpose and help your calendar remain varied. For example, for five posts a week, divide 20 videos across four pillars: educational, behind-the-scenes, product spotlights, and social proof. Identify the frequency of which you’ll post in each pillar and use the remaining days as breathing room to improvise or lean into engagement.

Then, plan your step-by-step workflow for your TikTok batching day. Here’s what Sprout recommends:

• 9-10:30am - Step 1: The scripting strategy - Map out your 20 concepts for the month by using your content pillars as guides. Don’t write word-for-word scripts, but do write hooks and CTAs.

• 10:45am - 1:15pm - Step 2: The production sprint - Film content for 20 videos back-to-back! Focus on filming by format instead of by content calendar date. Make sure you film two takes of each hook and capture more b-roll than you think you need.

• 2-4pm - Step 3: Rapid editing and asset polishing - Congrats, the most setup-heavy part of the day is behind you! Now that you’re shifting into editing mode, the key is to move fast. Edit in three passes: trim (remove false starts & long pauses), add context (insert b-roll or screenshots where needed), and polish (add on-screen captions and cover thumbnails).

• 4-4:30pm - Step 4: Automated scheduling - Now that you’ve got your 20 videos finished, use the last of your time to schedule them for the next month. Use a scheduler like Sprout Social to speed up the process, then review the month as a complete system to make sure your pillars are balanced.

Then, step away and enjoy your hard work! Your month of TikTok content is ready and you’ll get to reap the benefits of consistent content.

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