Monday, April 7

🌟 Today’s Highlights:

• TikTok finally added alt text for still image posts

• WhatsApp is giving businesses more ways to reach potential customers

• Want my team to make your newsletter?

• 📊 Stat of the Day: 90% of Google’s Performance Max campaign costs typically come from feed-based ads. (Source: Smarter Ecommerce)

• 💡 Today’s Insight: What’s actually happening with the U.S. TikTok ban?

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💡 Today’s Insight 💡

What’s actually happening with the U.S. TikTok ban?

🗞 TL;DR - Feeling a bit of deja vu? Join the club. TikTok was scheduled to face a U.S. ban as of this past Saturday, but the nationwide ban has been deferred another 75 days. If you’re still confused what this means for your brand and what you should do, keep reading.

💡 Insight - So, is TikTok actually getting banned in the U.S.? Maybe, maybe not. The new deadline extension means that TikTok could face a nationwide ban if they are unable to sell their U.S. business out of China to a U.S.-based company that the government approves as a non-security threat. If they don’t, it’s also very possible the ban could get another extension, since it seems there’s a precedent set at this point.

What should brands do in the short-term? Stay informed and wait, mostly. You can download your existing content (in case the app gets urgently pulled), prepare proactive messaging, review your active influencer partnerships, and repurpose content on alternative platforms. But all that might also be premature and unnecessary.

What future considerations should brands make? Honestly, unclear. It’s never a bad idea to diversify your platform strategy and test out new growth channels, like Bluesky or Threads. Use this time to figure out what magic may have worked on TikTok and recreate that on a different platform. Recognize that you may have to jump ship at some point, and make sure your brand has a plan B in place if TikTok does cease to exist in the U.S.

⚡️ Today’s Headlines ⚡️

🖼️ TikTok finally has alt text for still image posts. The new ‘add alternative text’ option within the photo composer is a simple way to add text descriptions of your photos to maximize accessibility and engagement.

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✉️ WhatsApp added new ways for businesses to send promotional DMs. Businesses can use the ‘broadcasts’ feature to amplify their offers to people who’ve previously interacted with them in the past.

😎 How can you use AI to automate your marketing? What is VIBE Marketing? You gotta listen to the newest episode of The @MarketingMax Show on YouTube, Spotify, or Apple today!

💫 Google launched a new automatic marketing content extraction feature. The new visibility enhancement feature automatically extracts businesses’ marketing content from marketing communications signups and direct submission to Google’s dedicated email address.

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