Monday, April 28

🌟 Today’s Highlights:

• ChatGPT might get ads within the next year

• Shopify overhauled its checkout analytics & you might be affected

• Forget everything you know about lead gen tactics

• 📊 Stat of the Day: Google’s AI Overviews in Search now reaches 1.5 billion monthly users. (Source: Google)

• 💡 Today’s Insight: Should you jump on Meta’s new Threads ads?

🙅🏻‍♀️ "Lead Gen" Doesn't Work Anymore

The average company stays with a lead-gen service for only 2 months. Why? Because every lead-gen service stops at the opt-in. We don’t.

At Max’s Team, we build end-to-end systems:

🎯 Hyper-specific targeting to attract your dream clients

🪣 Qualification filters so your calendar gets full with buyers, not browsers

🌱 Weekly nurture emails to turn cold leads warm, and warm leads into booked calls

The Truth: Only 2% of your market is ready to buy at any given time. You need something in place to nurture all those you leads have ever & will ever generate. This isn’t theory, it’s a repeatable system that’s currently filling 40+ businesses’ pipelines with leads.

👉🏼 See If You’re A Good Fit Here

💡 Today’s Insight 💡

Should you jump on Meta’s new Threads ads?

🗞 TL;DR - Meta launched ads on its text-based platform Threads to all eligible advertisers globally last week, after only three months of testing. While it’s a quick turnaround, Threads ads have been eagerly anticipated for awhile, so advertisers might be chomping at the bit to jump on the new opportunity. Experts are split on whether or not it’s worthwhile just yet, but Digiday has some commentary to help you decide.

💡 Insight - What is the ad opportunity exactly? Well, since Threads is a text-based app, the new image ad placement is in the Threads feed. Advertisers can access the opportunity in the Advantage+ platform via Meta’s algorithmic ad placements or manual placements. Currently, the placement is on by default for any new campaigns using Advantage+, but those with the manual placement setting can opt out.

Are advertisers flocking the platform? Kinda. Some media buyers and strategists are jumping on after waiting for Threads to launch ads since it debuted. One expert said the new placements allow them, “to tap into incremental audiences, gain fresh visibility, expand creative testing opportunities, and potentially lower CPMs.” Others are taking a more measured approach as conversions will likely be harder to generate initially.

Are Threads ads actually a contender for a new ad buying opp? Maybe. The placement puts Threads more in line with X, and could offer up a safer alternative in the long run for advertisers. That said, X still offers a wider variety of ad formats including image, video, carousel, and text ad plays across many placement options. Though with how quickly Meta launched Threads ads to begin with, don’t be surprised if they start expanding rapidly.

⚡️ Today’s Headlines ⚡️

💬 ChatGPT might launch ads within the year. Internal OpenAI documents showcasing the company’s projection of rising revenues features “new products (including free user monetization)” - aka ads.

👀 What’s Tanking Your Conversion Rate? Experts from Business Builders & DoWhatWorks found 5 hidden culprits. Learn what they are on in this on-demand webinar →

🌅 Google Ads API v17 sunsets June 4. Any requests made to it after that date will fail, so now’s the time to upgrade to the latest version of the API if you haven’t already.

🎥 We break down The 1 Change Loom Made to become a household name & exit for 9 figures in this week's podcast on YouTube, Spotify, & Apple.

✌️ Shopify is phasing out legacy Google tag setups. Shopify Plus merchants must migrate Google Ads or Analytics tracking to the Google & YouTube app by August 28 to maintain accurate checkout tracking.

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