Monday, April 21

🌟 Today’s Highlights:

• Is Bluesky getting blue check verification?

• Instagram wants its AI to help you rewrite your captions

• Here’s the new lead funnel you should be using

• 📊 Stat of the Day: 90% of B2B buyers click on cited sources in Google’s AI Overviews. (Source: TrustRadius)

• 💡 Today’s Insight: Here’s what actually boosts LinkedIn engagement

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💡 Today’s Insight 💡

Here’s what actually boosts LinkedIn engagement

🗞 TL;DR - Throw away everything you thought you knew about LinkedIn engagement. A new study of over 577k LinkedIn posts from nearly 48k company pages over three years looked at common marketing advice and asked: what actually boosts engagement on the platform?

💡 Insight - Here are the key takeaways from the study:

• Posts with links get 13.57% more interactions and 4.9% more views than posts without links

• 31% of LinkedIn posts in the study contained links to other websites – these posts consistently did better than posts without links

• Carousels (document posts) work best for engagement, with the highest engagement rate (45.85%) of any format

• Polls only make up 0.00034% of all posts analyzed but got 206.33% more reach than average posts

• Text-only posts were incredibly common but performed worse than visual content across all metrics, receiving the fewest interactions

• Video posting has increased 13.77% but users are also engaging more with video content, with a 73.39% rise in impressions and 52.17% increase in views

• Sectors with smaller followings (for example, manufacturing companies) often received higher engagement per post

⚡️ Today’s Headlines ⚡️

✅ Bluesky might add blue check verification soon. The blue checks may have a similar look to X/Twitter’s original version but may rely on multiple organizations to distribute blue checks as “trusted verifiers.”

✏️ Want my personal swipe file of 36 high-converting website & ad headline templates? I just added them to Growth Hacks University, which also comes with 6+ hours of my best marketing trainings & all 100+ Growth Hacks every shared in my Sunday sends. Start your 5-Day Free Trial Here →

✨ Instagram added an AI-enabled ‘Rewrite’ option for captions. The feature, which provides AI-generated suggestions for rewrites, can be used on Posts, Reels, and Stories.

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🎞️ Instagram added a new ‘Overlays’ Reels editing feature. The feature allows users to overlay another image onto a Reel in the editor, adding another element of creativity to the short-form video option.

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