Monday, April 20

🌟 Today’s Highlights:

• Instagram is expanding Your Algorithm controls to the Explore page

• Would you let Facebook scan your camera roll?

• You might be leaving ROAS on the table

• 📊 Stat of the Day: AI-driven visits converted 42% better than non-AI traffic in March. A year ago, AI traffic was 38% less likely to result in a purchase. (Source: Adobe)

• 💡 Today’s Insight: How to optimize for keywords you can’t use

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⚡️ Today’s Headlines ⚡️

❤️ Instagram expanded its Your Algorithm Content to the Explore page. Essentially, the Your Algorithm recommendation control option allows users to directly manage the content they’re shown in the app with simple topic prompts, and now it’s being applied to the Explore and Reels feeds.

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💰 X launched a new Cashtags format on iOS. After previewing its updated Cashtags display in January, X’s new format provides active asset listings that can be added to X posts to provide embedded, real-time market info.

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🎞️ Facebook wants to scan users’ camera rolls for content. Now, users in the U.K. are able to opt into a process that will recommend photos to share from users’ camera rolls and provide suggestions for edits, collages, and more.

💡 Today’s Insight 💡

How to optimize for keywords you can’t use

🗞 TL;DR - Wouldn’t it be great if we could all jump on every relevant keyword we wanted? Unfortunately, legal, brand, and compliant constraints are real. But that doesn’t mean you entirely have to lose out on that traffic opportunity! Search Engine Land highlights how you can still use the right signals to capture demand anyway.

💡 Insight - The key to optimizing for keywords you can’t use is sending the right contextual and semantic signals so search engines understand your page’s relevance.

First, validate the opportunity. Often, restricted terms are exactly how users search, so pulling search volume data can help align stakeholders and clarify how strictly the term is off-limits.

From there, success comes from building context around the keyword instead of using it directly. This includes using related terms, synonyms, and breaking phrases into components (e.g., using “nursing” + “care” + “home” separately).

You can also reference the keyword indirectly (e.g., in questions or comparative language) without positioning it as your primary term. Additionally, incorporating adjacent products or categories that can legally use the term can unlock more flexibility in how pages are labeled.

Finally, anchor text plays a major role. Internal and external links using the restricted keyword help search engines associate your page with that term, even if it’s not heavily used on-page.

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