Good luck to anyone running the Boston Marathon today! Although if you’re running, you’re probably not reading this email until Tuesday, so… hope you did great out there, I guess?

🧠 Stat Of The Day 🧠

Experts estimate there will be 110.4 million U.S. social media buyers by the end of 2024. (Source: EMARKETER)

👋 Limited Resources Cannot Limit Your Business. Say Hello To CRM!

It’s never a small business when it’s your business. With the right tools, you can make it big and get more customers, even if your resources are currently limited.

Bigin is the customer relationship management tool from Zoho that takes the weight off of you and your team. How?

• The simple user interface lets you see what areas need your attention and when

• Organize your customer data to manage your sales process by streamlining follow-ups and new inquiries via emails, messages, calls, and meetings

• By handling your commonly repeated business tasks exactly the way you want them performed, Bigin streamlines communication and strengthens your customer connection

Are you ready to build long-lasting customer relationships?

⚡️Today’s Headlines⚡️

🔎 Meta’s testing an AI-powered search bar on Instagram

🫥 X Premium users will no longer be able to hide their blue checkmark

🛡️ TikTok is adding more ad safety controls and third-party monitoring

🗣️ Naval Ravikant just launched Airdrop, a new social media app using voice

🎥 All TikTok users can now upload 30-min long videos

*14 of my Q4 advertisers renewed in Q1 cuz ads in here work… Join them here

🛠️ Things Worth Checking Out 🛠️

🤝 MEET YOUR TEAM - Looking to unlock more growth? Hire a team that has done it already. Meet your perfect marketing team in 60 seconds, 100% free here.

🎥 SHORT VIDEO - Free up your marketing bottlenecks with global talent. Ready from day one. Transform your team. 👉🏼 Get $1,000 credit towards your first hire here.

🇫🇷 SPEAKING ENGLISH - French Prime Minister Gabriel Attal thinks that social media and primarily English-speaking content are a threat to Francophone countries and the French language. C’est vrai?

✨ Today’s Insight ✨

5 takeaways from Adweek’s Social Media Week 2024

📰 TL;DR - Last week in NYC was Adweek’s annual Social Media Week event featuring speakers from Brandon Blackwood, Taco Bell, Sweetgreen, and more. Social media scheduler Later was in attendance and summed up the event into 5 key takeaways.

💡 Insight - Here’s what you missed at Adweek’s Social Media Week 2024:

Talk like a human. It seems simple, but people want to hear from real, authentic people. LinkedIn is a great platform for this with its new focus on storytelling and content creators.

Users want communities & connection. Brands should be focusing on community-building beyond social platforms into discussion channels like Slack, Substack, and Discord – specifically ones prioritizing user safety.

Social Media Manager roles are evolving. Social media managers could be the next CMOs with their public-facing roles, cross-departmental focuses, and more respect across the industry.

Experiment, listen, and learn. Use social listening to inform your strategy and learn how to navigate tough moments.

Creators are the future of media. All you need is a phone to become a content creator, and more people are becoming creators. Social media is transforming every aspect of the customer journey and turning to recommendations of creators instead of traditional media orgs.

*Want to get in front of 100,000+ Founders & Marketers? Click here…