Monday, April 14

🌟 Today’s Highlights:

• Google is linking to its own Search results in AI Overviews

• HubSpot announced 200+ new features

• What if you could only pay for guaranteed press coverage?

• 📊 Stat of the Day: AI costs have dropped 280x in 18 months. (Source: Stanford HAI’s AI Index Report)

• 💡 Today’s Insight: Your practical Google Business review strategy

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💡 Today’s Insight 💡

Your practical Google Business review strategy

🗞 TL;DR - Google Business Profiles can help customers find your brand – especially if you’re a business with physical locations looking to attract a local audience. But unlike how many businesses treat the platform, it’s not all just outbound and out of your control. With strategic planning, you can build a scalable, practical approach to proactively enhance your business presence on your Google Business profile.

💡 Insight - First, establish your baseline. Catalog the details of your Google Business Profile (or profiles) and check for missing claims or inaccurate details. You may also want to pull data such as: how many reviews does your page have? What’s the average score? Are the reviews recent? Is anyone responding to them?

Next, craft your review management strategy. How you respond or don’t respond to reviews sends a message about your brand’s values and ability to consistently deliver a satisfactory experience. When appropriate, use reviews as an opportunity to share relevant information for people viewing the reviews – such as promotional details. Also consider how to use strong reviews in ads, on your website, or inside stores.

Then, incorporate review asks into natural touchpoints in your business to create a steady stream of fresh reviews. Recent positive reviews signal to Google and viewers that your business is active and trusted – but this shouldn’t be an extreme effort on your team’s part. Use tools (automated, if possible!) like email follow-ups, SMS reminders, or handouts with QR codes to make it easy for customers to leave feedback.

Finally, make reviews part of your company culture. Share review insights regularly with all business leaders, so everyone stays aligned and customer-focused.

⚡️ Today’s Headlines ⚡️

🔗 Google rolled out links to its own Search results in AI Overviews. The links show up as underlined text in the AI Overview, which will then take users back to a new Google Search.

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🌟 HubSpot announced 200+ new features in its Spring 2025 release. The features include four AI-powered Breeze Agents to streamline work cross-departmentally, upgrades to the Marketing Hub Enterprise, and new AI workspaces.

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🥕 Uber Advertising is partnering with Instacart’s Carrot Ads. The partnership will extend the reach of Uber Eats’ Sponsored items to more CPG advertisers in the U.S. market.

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