Tread carefully today, friends… it’s April Fools Day, and no one can be trusted. 🥸

🧠 Stat Of The Day 🧠

Only about 28% of Americans support banning TikTok. (Source: Savanta)

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⚡️Today’s Headlines⚡️

❤️ Instagram’s new Blend feed test could be used for your most loyal fans

👀 All your competitor’s Amazon ads will be publicly viewable soon

⚙️ Reddit’s new ad creation tools include AI-generated suggestions

🎥 YouTube is testing a Shorts carousel feature to show more recs

🔨 The newest retail media ad network is from… Home Depot?

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🛠️ Things Worth Checking Out 🛠️

🦾 NEW REPORT - Explore marketing trends, opportunities for growth, and the impact of AI on marketing practices with this FREE report. Learn how to use personalization & AI integrations to boost engagement.

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👍 ENDLESS LIKES - The newest social networking app isn’t exactly networking… Palmsy is an app that lets you post to no one and get fake like notifications. Talk about a dopamine hit.

✨ Today’s Insight ✨

Battling your competitors on social media – aka what we can learn from Uber, Lyft & Beyoncé

📰 TL;DR - Queen Bey released her latest album ‘Cowboy Carter’ on Friday and Uber celebrated on Thursday, inviting users to use their service to meet up at album listening parties. The promo was a bit stingy though – 16% off up to a $16 ride due to Bey’s song 16 CARRIAGES – and competitor Lyft took it as an opportunity to coopt the moment with their own 50% off promo.

💡 Insight - This isn’t the first time Lyft has used a battle against Uber to promote their brand – they’ve frequently been quicker and more clever on social media, making them a fan fave. Their recent TikTok videos making fun of Uber have seen over 200k organic views and a 17% engagement rate within 24 hrs of posting, triple their usual videos.

That said, Uber’s shares are still significantly higher than Lyft and Uber currently holds about 70% of the U.S. rideshare market. So, it begs the question, what matters more: public perception or revenue?

You could be like Uber, minding your own business and staying in your lane. While they may not be the internet’s fave brand, they are still owning the rideshare market. Or you could be like Lyft, jumping on memes and being the relatable brand with a relevant social presence. They’re still doing well financially, but they’re also taking a big chunk of the younger market who will stay loyal & spend with their top brands.

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