📰 Growth Daily - Wednesday, Mar 8

Wednesday's news, tips, & tools you need to know

Author

Nicole Tabak
March 08, 2023

🐦 10k Character Tweets Are Coming(?)

📰 TL;DR - You may have noticed those super long, “show more” tweets lately that seem to go on and on. These long-form tweets with 4k character limits were released last month to Twitter Blue’s 300k paid subscribers. But Elon Musk says that even LONGER tweets – up to 10k characters – are on their way to the app.

💡 Insight - Twitter’s always been known for its’ tight character limits, which has become a uniquely quintessential element of the social network. When they made the switch in 2017 from the original 140 character limit to 280 characters, users celebrated. But there’s less excitement over these long-form, seemingly never-ending tweets. Twitter’s brevity, some may argue, is what makes it Twitter. Definitely will be an interesting test… but sometimes just because you have more characters doesn’t mean you need to use them.

🤯 How Bowlero Drove 4.4M Impressions With Ease*

📰 TL;DR - Managing influencers can be an overwhelmingly annoying task. Lucky our friends at impact.com put together a guide on how to effectively manage four types of influencers - macro, micro, celebrity, and niche. They know a thing or two about managing influencers because their all-in-one tool let's brand's streamline the entire influencer lifecycle - from discovery to recruitment, onboarding, engaging, and optimizing.

Gain access to real success stories and take your influencer marketing strategy to the next level with impact.com. Don't miss out on this opportunity to maximize your ROI.

*Want to get in front of our audience of Founders & Marketers? Click here…

🏠 Microsoft Advertising Is Bringing Inventory In-House

📰 TL;DR - Microsoft announced that over the next few months they’ll be transitioning the majority of Display, Native, and In-Stream Video Inventory on MSN, Outlook, and Microsoft Casual Games to their in-house teams through Monetize SSP. Advertisers will be able to tap into a full-funnel, digital advertising offering with more direct access to Microsoft’s inventory across platforms, screens and markets. Most major DSPs already have integrations with Monetize SSP, and advertisers can purchase inventory through their DSP of choice.

💡 Insight - Many advertising networks are bringing their operations in house these days, so the move isn’t entirely surprising. But a major player like Microsoft moving over to their own teams is an impactful statement. Hopefully being in-house will simplify the system for advertisers and provide the benefits that Microsoft claims. We’ll be looking forward to any cool new ad spots and advertiser features once Microsoft’s settled into the move.

📈 Using AI for SEO and Content is Expected to Grow 5X in 2023

📰 TL;DR - A new study from SEO platform BrightEdge has some interesting stats on the acceleration of AI in SEO optimization and content production. Some fun stats:

  • 58% of organizations plan to use AI for content and SEO in 2023

  • Only 10% of marketers currently use AI for SEO content generation

  • 90% of organizations say they’re prioritizing SEO in 2023

😎 Handle Large Scale Influencer Campaigns With Ease*

📰 TL;DR - Ready to take your influencer marketing to new heights? We found a comprehensive guide that makes it easier than ever to manage your influencer campaigns and hit your KPIs.

💡 Insight - Influencer marketing is a powerful tool for building brand awareness and driving sales, but it can be overwhelming to navigate without the right resources. With Impact.com, you'll have everything you need to effectively manage macro, micro, celebrity, and niche influencers, and streamline the entire process. Plus, their customer success stories speak for themselves - businesses like yours have seen impressive results with Impact.com. Don't miss out on the opportunity to supercharge your influencer marketing strategy.

** If you also want to get in front of our audience, fill out this short form.

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