📰 Growth Daily - Thursday, Mar 16

😬 U.S. TikTok Ban Moves Closer To Reality

📰 TL;DR - An exclusive report from the Wall Street Journal confirms that the Biden administration is demanding TikTok’s Chinese owners sell their stakes in the business or face a U.S. ban of the app. According to TikTok execs, 60% of shares are owned by global investors, 20% by employees, and 20% by its founders – though the founders’ shares carry outsize voting rights, a common trend with tech companies. The demand comes with increased government pressure to combat Chinese intelligence and worries over security risks.

💡 Insight - Well, if your heart also skipped a beat when you saw this news… same. As content creators and brands are prioritizing TikTok content like never before, it’s WILD to consider a world where TikTok simply doesn’t exist in the U.S.

I’ve said it before and I’ll say it again: be ready for anything. Save your brand content assets from the app. Diversify your social networks. Let your audience know where you’ll be if a shutdown happens. This is our warning. Get prepared.

➡️ You can read the article here...

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🤯 Google’s Adding AI To The Whole Workplace

📰 TL;DR - Google announced a massive update to bring generative AI to nearly every part of their productivity suite of tools. You’ll be able to ask AI to give you a summary of long gmail conversations or write a full piece of text off a simple prompt (ChatGPT-style). It’s unclear when the features will be rolled out publicly, but it’s currently available to Google’s “Trusted Testers” and expected to be available for Google One or Google Business customers. This news also comes ahead of Microsoft’s “Future of Work” event, so expect more AI tools to be hitting your go-to work programs soon…

💡 Insight - AI isn’t just for trendy startups anymore. With big name players like Google and Microsoft incorporating AI into tools we’re already all using in our day-to-day, AI’s reach is expanding for the better. This truly shows the real applications of such innovative technology and not just for the sake of adding AI. Can’t wait to see everyone’s “Top AI Gmail Hacks” twitter threads once this drops.

➡️ You can read the article here...

💸 Twitter’s API Change Might Hurt Marketing Research

📰 TL;DR - In a fun new effort from Elon, Twitter API access is expected to go behind a v expensive paywall. New reports show that access packages start at 50 million tweets for $42k/month and go up to $210k/month for access to 200 million tweets. Why does this matter for marketers? Well, because academic researchers – analyzing anything from user trends to hate speech on social – often can’t afford such prices.

💡 Insight - Of course Twitter needs to make money, but limiting knowledge of Twitter’s assets to only the few elite feels… potentially problematic? Twitter’s said they’ll be making exceptions and granting free API access to select orgs, so hopefully the days of analysis and insights aren’t too damaged by this change.

➡️ You can read the article here...

🎙️ LinkedIn Wants To Help You Build Your Podcast

📰 TL;DR - In an attempt to foster the next generation of podcasting talent, the business social network is launching their new LinkedIn Podcast Academy. The academy builds on LinkedIn Podcast Network, a collection of LI-branded podcasts launched last February. The new academy is a 6-month incubator pilot aimed to connect emerging business podcasts with exclusive programming, coaching, tools, and LinkedIn co-branding to expand each podcast’s reach.

💡 Insight - Recent research notes that podcast listenership has been on a steady rise over the past decade with ~464.7 million people tuning into podcasts regularly. That’s a lot of people ready to listen to what you have to say. With LinkedIn’s prominence in the business world, this program could be a solid launchpad for podcasters ready to take it to the next level. While the inaugural cohort is accounted for, you can still sign up to receive more info about future waves.

➡️ You can read the article here...

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