Friday, September 26

🌟 Today’s Highlights:

• Pinterest is switching up its ad formats

• OpenAI is planning on turning ChatGPT into an ad platform

• Want UGC campaigns that outperform branded ads?

• 📊 Stat of the Day: Instagram has officially reached 3 billion users. (Source: Social Media Today)

• 💡 Today’s Insight: How to use psychology in digital marketing

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⚡️ Today’s Headlines ⚡️

📌 Pinterest is rolling out new ad formats for brands. A new Top of Search format will enable advertisers to purchase space within the top slots of search and Related Pins results. Plus, a new Pinterest Media Network Connect tool will help advertisers link their campaigns to media networks on the platform.

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⭐ Meta is expanding Teen Accounts on Facebook and Messenger globally. The accounts, which were previously only available in the U.S, U.K., Australia, and Canada, feature built-in protections and parental controls for younger users.

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🤖 OpenAI is preparing to turn ChatGPT into an ad platform. Soon, advertisers may be able to run campaigns directly in ChatGPT, which reaches about 700 million users weekly.

💡 Today’s Insight 💡

How to use psychology in digital marketing

🗞 TL;DR - Social proof is one of the best (free) ways to build trust and drive persuasion. But to get people talking requires integrating social proof into your content and campaign strategies.

💡 Insight - Sprout Social broke down the key lessons and tactical moves that every marketer should know about building social proof:

1. Measure social proof, don’t assume it works. It isn’t magic; you need metrics to show that mentions, UGC, reviews, shares, and advocacy move the needle. Track these proof metrics: follower growth, review volume & average ratings, share/mention frequency, UGC contributions, referral traffic, conversion lifts from proof-enabled content.
   

2. Aggregate scattered proof, then amplify. User mentions and tags are scattered across platforms; to make them usable, you need tools that pull these into one stream. Use a unified “inbox” for mentions (comments, tags, DMs), flag proofable content, request permission, and archive for reuse in marketing.
   

3. Nurture brand advocates and creators. Real voices drive credibility. Identify and support your natural advocates and creators who already speak about your brand. Monitor listening data, surface advocates and influencers, engage them (thank, reshare, invite), and incorporate them into your formal or informal advocacy programs.
   

4. Blend UGC, influencers, and testimonials into campaigns. Don’t treat proof as an afterthought. Make it part of your creative strategy and campaigns. Weave testimonials, user stories, influencer posts, and real product usage visuals into ads, landing pages, emails, and social content.
   

5. Make social proof a growth tool (not just aesthetics). When proof is just decorative, it doesn’t change buyer behavior. It must support decisions, comparisons, and trust. Design experiments: compare campaign outcomes with vs without proof elements; use proof to influence messaging, creative, and conversion paths.

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