Friday, September 12

🌟 Today’s Highlights:

• Meta’s Community Notes got an upgrade new features

• Pinterest now has multiple shopping links in pins

• If you’re a B2B marketer, you need to know how to drive pipelines in today’s clickless world

• 📊 Stat of the Day: Only 10–12% of people speak English natively, yet 80% of YouTube content is in other languages. (Source: Emarketer)

• 💡 Today’s Insight: Relationship marketing could be the new moat

📊 B2B Marketing in the AI Era

Search is changing. So is demand gen. Join Rand Fishkin + Vende on Sept 17 at 1 PM CT for a tactical breakdown of how to drive pipeline in today’s “clickless” world.

Fast, practical, and built for B2B marketers who want results.

👉 Reserve your seat

⚡️ Today’s Headlines ⚡️

🕵️‍♀️ Meta updated Community Notes with new fact-check alerts. Users will now get notifications when posts they’ve engaged with are later corrected by fact-checkers. By highlighting misinformation after the fact, Meta aims to boost accountability and strengthen trust across Facebook and Instagram.

📣 Want to get featured in Forbes/WSJ/CNN? Get great placements in top media placements (and niche industry ones) with no up-front investment. Pay on results only! 👉🏼 Get Guaranteed Press Here

📌 Pinterest makes pins more shoppable with multiple links. Creators can now attach several purchasing links to one Pin, offering flexibility for buyers and more affiliate opportunities. The feature reinforces Pinterest’s positioning as a bridge between discovery and purchase in social commerce.

🙏🏼 The easiest way to grow your personal brand? While countless entrepreneurs are wasting hours dancing in TikToks that get no views, dozens of TNT clients are building a cult following where attention is more valuable than social… the inbox! 👉🏼 See if you qualify for a waived setup fee here.

📊 LinkedIn deepens content insights with save & send data. New metrics for “saves” and “sends” give brands better visibility into how content circulates privately. These insights reveal long-tail value beyond likes and comments, helping marketers refine engagement strategies.

💡 Today’s Insight 💡

Relationship marketing - an emerging competitive moat

🗞 TL;DR - As competition intensifies and products commoditize, customer relationships are emerging as the true moat. Brands that build trust, emotional connection, and long-term engagement are better positioned than those relying only on price, features or trends.

💡 Insight - Before we dive in, what is relationship marketing really? Its all about building long-term strategy that prioritizes trust, loyalty, and ongoing engagement over quick, transactional wins. It focuses on deepening customer connections through personalization, community, and consistent value. These intangibles are becoming harder to earn from your consumers in today’s saturated content world where everyone is simply trying to sell them something.

Relationship marketing shifts focus from transactions to lifetime value. In a sea of AI-driven personalization, no-contact buying experiences and infinite choice, customers stay loyal to brands that make them feel understood, remembered, and valued. The strategy is not about discounts or clever campaigns, but about designing experiences that nurture ongoing trust across every touchpoint. And we all know, you can’t fake a relationship forever, it has to be a genuine interest from both sides.

🔑 Takeaway - Invest in strategies that deepen connection: personalize communications at scale, build communities that extend beyond the product, and prioritize retention as much as acquisition. The new moat is not harder tech or bigger ad spend, it is loyalty built on authentic, repeatable, relationship-driven experiences which is the hardest thing to find today but also the only thing that will withstand every trend and time.

5️⃣ Ways I Can Help You

Grow you a cult following 📈 // Generate you a sh*t ton of leads 🙏🏼 // Crazy affordable SEO 🔎 // Save $ on your CRM 💰 // 10 minute marketing nuggets 🎙️ //