Friday, October 31

🌟 Today’s Highlights:

• Pinterest launched a new AI assistant for product matching

• Threads now lets you filter an approve replies

• Here’s the key to getting top freelance talent, fast

• 📊 Stat of the Day: Online fraud losses in the U.S. reached $44 billion in 2024, with a large share linked to coupon fraud and promo code abuse. (Source: Search Engine Land)

• 💡 Today’s Insight: Your complete Black Friday PPC compliance guide

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⚡️ Today’s Headlines ⚡️

📍Pinterest is adding an AI assistant. The app is trying to keep up with evolving discovery behaviors by introducing a tool that will make it easier to search for products based on examples that users find.

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🤷 The US TikTok deal is still in flux. Despite promises that it would be wrapped up weeks ago, the Chinese government is yet to approve any proposed deals from the US. No sale can go ahead without the approval of the CCP, leaving the fate of TikTok in the United States (still) in limbo.

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🧵 Threads now allows you to approve and filter replies. Users can now decide which replies from other users will appear on their posts before anyone else can see them.

💡 Today’s Insight 💡

Your complete Black Friday PPC compliance guide

🗞 TL;DR – As the Halloween season comes to a close, the Black Friday/Cyber Monday prep, tips, and insights keep rolling in. On today’s docket: protecting your Black Friday revenue. It’s not the sexiest topic, but it is one of the most imperative. Black Friday is the biggest sales day of the year, but when performance peaks, so do the risks. Search Engine Land put together a comprehensive compliance playbook with tips on how to stay ahead of coupon fraud and brand bidding, keeping your PPC channels clean and compliant when facing such high stakes.

💡 Insight – Here’s how to prepare ahead of the busy day to help avoid a potentially major headache:

1. Policies
   Make sure you define clear rules in your affiliate program, as well as consequences for violating them. No brand bidding, no unauthorized coupons, and full PPC compliance by keywords. Set expectations early and leave no room for misinterpretation.
   

2. Brand monitoring
   Regularly check search results for queries like “Brand + Black Friday,” “Brand + deal,” or “Brand + coupon,” and document everything you find. Checking them across multiple GEOs, on mobile, and during off-hours is where hidden campaigns are most likely to run.
   

3. Anomaly analytics
   Track sudden spikes from specific partners. Consistent monitoring helps catch irregularities before they impact performance. 
   

4. Coupons
   Use unique coupon codes for every traffic source. Limit the expiration dates, audit coupon sites and browser extensions, and if a code leaks, block it immediately. Proactive measures help further prevent coupon fraud.
   

5. Evidence
   Make sure you have full proof for everything. This includes SERP screenshots, landing pages, redirect chains, and affiliate IDs. Solid documentation helps resolve PPC compliance disputes fast.

6. Reaction
   If a violation is confirmed, act fast. Report the case, pause the affiliate, and cancel commissions for the affected period.

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