Friday, October 3

🌟 Today’s Highlights:

• Threads is hiding hashtags in Instagram cross-posts

• Google’s AI Mode is more like a chat bot now

• Here’s a hard truth: The majority of your market isn’t ready to buy

• 📊 Stat of the Day: Reddit now has over 110 million daily active users and is the second most visited website in the U.S. (Source: Social Media Today)

• 💡 Today’s Insight: Your ultimate guide to holiday marketing on Reddit

👀 Want More Leads?

98% of your market isn’t ready to buy today. But when they are, will they think of you?

That’s why I’ve built Max’s Lead Ads Funnel… a system that ensures your brand stays top-of-mind 12 times before your buyers are ready.

We’re helping SaaS and B2B service businesses turn cold prospects into pre-sold leads and pack their calendars with sales calls that actually close.

We now have a dozen of positive testimonials because it works so damn well, so damn fast.

👉🏼 See If You Are A Good Fit Here

⚡️ Today’s Headlines ⚡️

🧵 Threads is hiding hashtags in cross-posts from Instagram. Now, when a user cross-posts from Instagram and include a ton of hashtags, Threads hides them from view and instead offers a “show hashtags” CTA in its place.

🔐 Unlock 150+ Growth Hacks & 6+ hours of my best growth marketing trainings, strategies, and templates inside Growth Hacks University. Join 433+ active students at just $9/mo* after your 5-Day Free Trial, Here →

👍 X is adding an option to let you sort post likes. This new feature allows you to more easily see who is engaging with your posts based on mutual followers, account size, and recency.

🎰 Want 2 free nights at The Wynn in Vegas? If you hire overseas talent with my friends at Go Carpathian within the next 30 days, they will put you up for 2 nights at the nicest hotel in Vegas! They place the most savage virtual assistants & overseas talent 100% Done For You. 🎉 Get your first role placed & go to vegas!

💬 Google’s AI Mode got an update to rival chat bots. It’s more conversational, allowing users to begin and refine searches with a mix of follow-up questions, images, or spontaneous photos.

💡 Today’s Insight 💡

Your ultimate guide to holiday marketing on Reddit

🗞 TL;DR - ‘Tis the season…to start planning for the season. BFCM and the holidays are going to be here before we know it, and failing to prepare is preparing to fail. I imagine there will be a lot of holiday guides emerging in the coming weeks, so let’s start with Reddit. The social app released new holiday ad playbooks and campaign checklists to help brands better promote during the seasonal rush.

💡 Insight - Here’s the low-down on what they gave us, and what to look out for this year:

1. “Best Practices for Dynamic Product Ads” guide. A step-by-step rundown on how to optimize product promotions on Reddit (formats, targeting, creative, etc). Use this as a blueprint for your Reddit product ad campaigns. Don’t “wing it:” follow Reddit’s own pointers to reduce friction, improve match rates, and lower wasted spend.
   

2. General “Campaign Best Practices” checklist. Covers higher-level campaign planning, measurement, messaging, and alignment. Before launching any holiday campaign on Reddit, run it through this checklist to ensure creative, targeting, bidding, pacing, and measurement are solid.
   

3. Brand playbook + trend tools (Pro Trends). Reddit highlights trending communities and conversation topics to help brands align with what’s resonating. Use Pro Trends to discover which subreddits, topics, or signals are rising in your vertical. Let that guide your messaging, formats, and creative tests.
   

4. Rationale and signal shift. Reddit points out that its user base is actively seeking “real human insights” on products. Position your brand to be part of the conversation; not just as a seller, but as a trusted voice. Rival platforms are noisy; Reddit gives room for depth and community signals.

5️⃣ Ways I Can Help You

Grow you a cult following 📈 // Generate you a sh*t ton of leads 🙏🏼 // Crazy affordable SEO 🔎 // Save $ on your CRM 💰 // 10 minute marketing nuggets 🎙️ //