Friday, October 17

🌟 Today’s Highlights:

• Pinterest is (finally) allowing us to limit AI-images on our feeds

• Now you can A/B test Meta ads without bias

• Good news: there’s a Canva for AI (and you need it ASAP)

• 📊 Stat of the Day: Pinterest has over 578 million active users, with over 400 million of them using the app to plan and buy. (Source: Social Media Today)

• 💡 Today’s Insight: AI language is ruining your marketing

👀 Everyone’s talking about AI. Nobody’s talking about the data underneath it.

AI isn't magic. AI requires structured and clean data. To implement an AI strategy (AI agents, AI insights) into your business, you need to first solve a data problem. Disconnected tools, conflicting metrics, and siloed systems make “data-driven decisions” mostly guesswork - even for AI.

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⚡️ Today’s Headlines ⚡️

📍Pinterest is adding new tools that let users limit how much AI-generated content they see on their pages. This comes after the platform received backlash for the copious amounts of “AI slop” that’s been flooding users’ feeds.  

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🚀 Google is testing a “View-Through Conversion Optimization” for demand gen campaigns. If you see it, it means you can include ad views in your bidding models and improve upper funnel results by letting Ads optimize for conversions driven by ad views, not just clicks.

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🧪 Meta’s rolling out a new testing feature that allows you to A/B test up to five ads with equal budget distribution to see how each creative individually performs. This allows you to prevent Meta from optimizing delivery to specific ads.

💡 Today’s Insight 💡

AI language is ruining your marketing

🗞 TL;DR - The numbers don’t lie. And the numbers are proving to us yet again that relying too much on AI to do your work leads to real risks. Using it as a tool to help streamline your work is great, but the minute you use it as your in-house copywriter, your bottom line suffers. 

Stacked Marketer recently highlighted a post from Jay Schwedelson explaining the consequences of using ChatGPT’s signature copy to craft your social posts and marketing emails:

💡 Insight - Stay away from these words and formatting to avoid tanking your stats:

1. Subject lines: stop using “webinar,” “discover,” “boost,” “act now,” and for everyone’s sake, “unlock.” These AI-giveaways could lower your open rate by 10-16%, depending on the word. 

2. Call to action: words like “submit,” “learn more,” “register here,” and “find out more” can destroy your clicks. “Submit” causes a 14% drop in CTR, “learn more,” a 9% drop, and “register here” a 10% drop. Instead, be more specific with your call to action copy rather than spitting out generic, uninspired words that ChatGPT suggested. 

3. This one kills me, but we gotta stop using the em dash. ChatGPT has made it its signature move, now making it a dead AI giveaway. Using one in the first sentence of a social post can lower engagement by 17%. If you’re like me and can’t fully give it up, use it sparingly. AI uses them in 40-60% of posts, while humans use them less than 10% of the time on average. 

4. Let’s talk emojis: chatbots are obsessed with this emoji ✅ and this emoji 🎉. Using them at the start of your subject lines could lower open rates by 12%. Luckily there’s like a million other emoji’s to choose from, so this is an easy L to take.

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