Friday, November 6

🌟 Today’s Highlights:

• Pinterest reached a new milestone of monthly users

• Meta rolled out new AI tools for app and gaming ads

• Here’s how to optimize your digital marketing budget for maximum growth

• 📊 Stat of the Day: Nearly 53% of marketers list low click-through rates as one of their biggest email marketing challenges. (Source: Mailchimp)

• 💡 Today’s Insight: Using Brand Differentiation to Claim Attention and Loyalty

🛑 Stop Guessing Where Your Growth Leaks Are

Think about your current digital marketing investment. Is every dollar working as hard as it should?

Deodato takes ownership of your media spend, your customer acquisition program, and your profitability. That’s why top brands like Cipriani, Ergobaby, and Ka’Chava trust them as their long-term growth partner.

Unlike most agencies, they bring senior leaders in creative, SEO, affiliate, and retail media to the table, ensuring every growth lever is firing.

Get started by requesting a free performance audit →

⚡️ Today’s Headlines ⚡️

📍Pinterest officially reached 600 million monthly users. The app also reported a 17% year-over-year increase in revenue in Q3, solidifying its rank as a key discovery platform.

🔐 Unlock 250+ Growth Hacks & 6+ hours of my best growth marketing trainings, strategies, and templates inside Growth Hacks University. Join 433+ active students at just $9/mo* after your 5-Day Free Trial, Here →

🦋 Bluesky is testing out a ‘dislike’ button to improve feed rankings. The platform also recently reached a milestone of 40 million users, but the monthly active users plummeted from 5 million at its peak to roughly 1.4 million.

📈 The easiest way to get started with AI SEO - These guys are almost too good to be true, but I use them for all my projects. Multiple blog posts that appear in AI searches and backlinks every week, starting at just $99/mo! 👉🏼 Start your free trial here

🔥 Meta rolled out new AI tools for app and gaming advertisers. They’re designed to target higher-value users more easily, with tools that cater specifically to each ad campaign’s individual goals and intended results.

💡 Today’s Insight 💡

Using Brand Differentiation to Claim Attention and Loyalty

🗞 TL;DR - It might seem obvious, but brand differentiation is the linchpin of standing out in a saturated market. In a world of millions of brands fighting for attention, being meaningfully and consistently different is your strategic edge. HubSpot laid out six strategic steps to crafting an intentional brand identity that differentiates yours from the pack.

💡 Insight - Here’s how to translate those steps into concrete moves for your marketing team:

1. Make sure you have a good product
First and foremost, if you have a bad product, there’s no point in wasting your marketing efforts; you’re better off throwing money out the window. Build features that meet the standard, and think two steps ahead with future-forward innovation. 

2. Craft unique, memorable content
If you want brand differentiation, you need to be, well, different. Content that looks like everyone else’s will just get lost in the shuffle. Anticipate the questions that consumers are going to ask and give them answers before they even know what to ask. 

3. Take advantage of your SMEs’ expertise
Find the experts in your company who want to grow their personal profiles and use their knowledge to strengthen the brand image. Create a strategy that seamlessly allows them to spread their influence through platforms like podcasts, webinars, or social media. 

4. Develop a plan for holistic representation
Is your product’s target audience represented in your internal teams? The best way to build an inclusive brand is to practice what you preach and hire the talent that’s passionate about what you sell. 

5. Build something that people talk about
If your users are doing the marketing for you, you’ve achieved one of the biggest forms of differentiation. Focus on making your product so good that people are spontaneously telling their friends about it. 

6. Have fun and take risks
People often don’t engage with branded content because it’s polished and boring. Don’t be afraid to have fun with your brand strategy and develop fun, unique content that feels real.

5️⃣ Ways I Can Help You ↙️

Grow you a cult following 📈 
Crazy affordable SEO 🔎 
Generate you a sh*t ton of leads 🙏🏼
10 Minute marketing nuggets 🎙️
Advertise your biz to my audience 📣