Hey there,

The Beatles just released their final song together on streaming services, thanks to AI and machine learning. Now hop in your futuristic time machine, go back to the 80s, read that sentence back to someone, and see how they react.

🧠 Stat Of The Day 🧠

84% of consumers want to buy from small businesses this holiday season. (Source: Constant Contact and Ascend2)

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⚡️Today’s Headlines⚡️

😀 Is it “gif” or “jif” or “your next X profile image”?

🤔 Which thumbnail works best? Find out with Meta’s new Reels A/B tool

🔎 Google’s added new display options just in time for holiday sales

🖥️ Threads is stealing some of X’s best features for web

📱 SMMs rejoice… Meta’s new API links FB stories & third-party apps

🛠️ Things Worth Checking Out 🛠️

🎄 SMART RECOGNITION - Holiday shoppers get distracted and forget to buy. Smart Recognition’s BFCM Holiday Traffic Guide shows you how to capture & email 30% of your holiday traffic and cut cost per lead—no forms needed. Download the free guide and convert more this BFCM.

🚨 AGENCY OPPORTUNITY - Are you a making agency looking to scale? Book a call here to tap into the only locked-in Cost-per-lead agency scaling opportunity in the game.

🛍️ SO FETCH - In an iconic move of pop culture, Walmart reunited some of the cast of ‘Mean Girls’ in recreating movie scenes to promote their early Black Friday campaign. A must watch.

📅 2024 REDDIT MOMENTS - We’re almost in November, so I guess we should start thinking about 2024? Thankfully, Reddit published a listing of some key events to remember. Check their calendar.

🌟 I’m Hosting An Event 

I’m hosting a live event for agency owners this Thursday AM titled “How To Grow An Agency With A Newsletter” this Friday, completely free! RSVP here

✨ Today’s Insight ✨

Adopt the agility of Spirit Halloween

📰 TL;DR - Now that Halloween’s over, abandoned storefronts across the U.S. are returning to their natural state this week. Such is the lifecycle of Spirit Halloween, a seasonal chain store with 40k employees and over 1500 locations in 2022.

The company has dominated the $12.2 billion Halloween market while only opening retail locations for max 7 months of the year. How? By staying agile and keeping costs low.

💡 Insight - There’s value in limited-time-only sales. That’s not to say that a limited sales window is easy (it’s not), but driving hype and time-sensitive purchases will increase the urgency for consumers to buy. People don’t have time to decide whether or not to purchase when your sales window is closing soon.

eCommerce can keep the lights on when brick-and-mortar isn’t sustainable. While Spirit Halloween only opens retail locations part of the year, they still sell products year-round on their website. This helps keep the brand relevant while keeping costs low.

Focus on the important things. It takes 9-11 days for a Spirit Halloween store to open. That’s because they don’t worry about making the physical space perfect; they get their products set up in a temporary location fast. Time spent on excessive design and visuals is less time to make sales. And now, it’s become a core piece of their brand identity. A true full-circle strategy.

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