Friday, November 14

🌟 Today’s Highlights:

• Google launched some major AI shopping updates ahead of holidays

• Beehiiv announced a massive expansion to its newsletter platform

• If you don’t have this solution, your data stack isn’t ready for 2026

• 📊 Stat of the Day: Google Ads with Gemini has cut incorrect advertiser suspensions by over 80%. (Source: Google)

• 💡 Today’s Insight: How to stay flexible with your Black Friday campaign

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⚡️ Today’s Headlines ⚡️

🎁 Google released several new AI shopping updates for the holidays. The new updates include AI Mode for search, Gemini App shopping, agentic calling, and agentic checkout to find the best deals.

🌟 Our lead gen service just got this 5-star review in from Jacob McMillen @ Kynship: "Their process is strategic and focused on real outcomes, and they brought in over 100 qualified leads for us at just $66 per lead while targeting a notoriously challenging ICP." 👉🏼 See If You’re A Good Fit Here

✉️ Beehiiv announced massive platform updates. The new updates to the newsletter platform (our platform of choice!) offers real-time analytics, AI website creation, podcast support, and more.

🤫 Get The "Secret" Playbook To Book 10 Calls A Week on LinkedIn - on the newest episode of the 10-Minute Marketer, now streaming on Spotify, Apple, or YouTube

🎥 Is Vine making a comeback? Maybe. Jack Dorsey just funded diVine, a new app that will give access to more than 100k archived Vine videos restored from an older backup before Vine’s shutdown.

💡 Today’s Insight 💡

How to stay flexible with your Black Friday campaign

🗞 TL;DR - With Black Friday and Cyber Monday coming up, you’re probably in the midst of executing campaigns and measuring performance. But with such a booming holiday sales season, anything can come up and you’re better off staying agile and flexible rather than rigid with your plans. Later shared their tips on how to plan for flexibility.

💡 Insight - Here are Later’s top five tactics to stay flexible this holiday shopping season:

1. Build your flexible foundation before the chaos starts. Create secondary layers of content for common scenarios: early sellouts, extended promotions, competitive responses, or trending moments. Hold onto all of this in an easily accessible place, so it’s easy to implement if you need to make a swap.

2. Speed up approvals to avoid last-minute changes derailing your timeline. Most campaigns fall apart because the approval process can’t keep up. Make sure your approvers know the order of operations and understand the urgency behind any last minute requests.

3. Let AI tools and smart features handle the timing while you handle the pivots. Scheduling, logistics, and advising are where AI shine… so let it! Lean into smart schedulers, content advisors, and copy generators to speed up your work and optimize your own time.

4. Track what’s working so you can double down or pull back quickly. During high-stakes moments like shopping holidays, track metrics that tie directly to business incomes and don’t worry about the rest. The goal is to spot underperforming messaging early enough to do something about it and turn around your holiday performance.

5. Know when to stay the course and when to pivot. Ask yourself and your team the following questions: Will an adjustment actually improve performance, or does it just feel urgent? Do you have enough time to execute a change well? Is a change aligned with your brand and your Black Friday goals? Does your team have the bandwidth to make it happen?

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